World Class Streaming in Mexico
94 publications in radio, television, print, online, and social media
World Class Streaming in Mexico
94 publications in radio, television, print, online, and social media
Presence and visibility of Acorn TV in Mexico
Acorn TV is a streaming service specialized in series and movies from the UK, Australia, Canada and New Zealand. With Kaleidoscopio as their strategic ally, they aimed to become a benchmark for premium content from multinational productions, looking to build presence and visibility for Acorn TV in Mexico.
Launch event
We approached the communication strategy with a presentation event which included interviews with Miguel Panella, Global President of Consumer Products for AMC Networks and RJL Entertainment, Acorn TV’s parent companies. We conducted a media tour for major television, radio, and print outlets, where we served as a liaison between Acorn TV and key opinion leaders, influencers, and the media.
94 publications in more than 25 media outlets
Very successfully, we gathered more than 25 media outlets, which generated 94 publications on radio, television, print, online, and social media. Moreover, we managed to establish a close long-term relationship with the media and with opinion leaders.
