Brand and Reputation Management
570 publications in specialized business, legal, marketing and tech media outlets
Position BC&B as a benchmark for leading voices and specialized media
BC&B Law & Businessis a legal and business firm with more than 50 years of experience. Being one of the most recognized and renowned firms in its sector, communication must be increasingly robust. One of the biggest challenges that arose was to position BC&B as a benchmark for leading voices and specialized media from business, legal, marketing and tech outlets.
Strengthen corporate spokespersons
Aiming to strengthen BC&B spokespersons’ image, we presented informative articles and opinion columns on the firm’s expertise areas. In addition, interviews were arranged to build and promote the firm’s agenda and messages.
570 publications, 20 press releases, 18 interviews, 18 columns and 16 articles
BC&B was positioned with specialized media from business, legal, marketing and tech sources, strengthening its brand reputation with 570 publications, 20 press releases, 18 interviews, 18 columns and 16 articles. Moreover, a solid relationship was established with the media, who continuously spread the company’s most important messages.