From local to global
Communication parameters adopted by all franchises
Optimize brand communication to expand it globally
KidZania is an interactive city for children that combines inspiration, fun and learning through role-playing games. Despite the fact that our ally had a clear identity and communication strategy manual, the global communication area sought to export its entertainment concept to different parts of the world by optimizing brand communication.
Consistent and clear global communication
We implemented a document and reporting control strategy to monitor and share best practices internationally. We also centralized the PR efforts on the communication needs of our ally.
General and clear communication parameters
KidZania is one of the fastest growing global learning and entertainment brands in the world. This is the reason why it was so important to establish global communication through general and clear parameters. To achieve this, our centralization and control strategies were vital, as they were adopted and implemented by all the franchises in their action plans.