5 keys to successful multidisciplinary work

27 September 2023 | PR

Public relations are a complex and ever-changing field. To be successful, PR experts should be able to think critically and creatively, as well as being able to draw on a wide variety of disciplines. This is why multidisciplinary work is so important.

Different disciplines together.

In PR this may mean working with people from different fields such as marketing, communications, law, and psychology; because multidisciplinary work has many benefits: it can help professionals develop more creative and effective solutions to a variety of problems. When you bring people from different disciplines together, you get different perspectives and ideas which can lead to more innovative solutions that are more likely to resonate with the public.

Additionally, it can help professionals build stronger relationships with their audiences. When you understand the different needs and concerns of your target audience, you can communicate better with them and build trust. This is essential to successful PR.

A multidisciplinary team helps you stay ahead regarding trends and best practices. By working with people from other disciplines you can learn about new technologies, research and theories. This can help deliver the best possible results for clients.

To be a successful PR professional, being open to collaboration and learning from others is essential and helpful in developing the skills and knowledge needed to be successful in this industry.

Here’s 5 keys to successful multidisciplinary work in PR:

1. Communication: Communicating effectively with people from other areas is key because it helps explaining complex concepts in a clear, simple and concise way, listening to and understanding different perspectives.

2. Collaboration: You should be willing to work with others and share ideas, but you also need the ability to reach agreement and find common ground.

3. Flexibility: The PR landscape is constantly changing. That’s why you need to be flexible and adaptable, willing to learn new things and change your focus as necessary.

4. Open-mindedness: It’s important to be open to new ideas and perspectives, to challenge assumptions and to be willing to learn from others.

5. Respect: Mutual respect is basic. Even if you disagree with someone, it’s always important to respect the opinions and experience of others.

A multidisciplinary team working on a project will always be much more valuable because everyone contributes with the best from their experience, thus, there’s greater perspective and individual productivity. However, there might be some setbacks along the way. That’s when a protocol comes in handy: before forming a multidisciplinary team, you should know the capabilities of each of the members, otherwise, there’s some risk of hindering progress. In addition to this, it’s ideal to establish a horizontal organization in which the equitable value of all areas is recognized.

Each piece is part of a whole.

One of the most important points to consider is the definition of individual time, since each piece is part of a whole and, in order not to generate delays or tensions, the working process should be as accurate as a gear ensemble. That way it’ll be more difficult to lose focus, but above all it’s a way to adapt to last minute changes with the assurance that everyone will do their own thing.

In the digital and social media era, PR has evolved significantly. It’s no longer just about sending press releases to traditional media, but rather interacting with the public on multiple online and offline platforms. This shift has created a need for a more comprehensive approach to addressing the field’s contemporary challenges.

The diversity of audiences, channels and challenges requires effective collaboration between experts from different disciplines to achieve success. By taking this approach, companies and organizations can strengthen their image, manage crises effectively and stay ahead in an ever-changing world.

For more than 14 years, Kaleidoscopio Agency has been practicing multidisciplinary work. Our teams include experts in communication, marketing, business relations, management, and other kinds of professionals. This has allowed us to enrich our proposals and strategies, as we offer personalized solutions with comprehensive approaches, according to what our allies need and aim.