Content marketing: the most profitable and effective strategy

13 December 2022 | Marketing

You may be wondering why content marketing is still so present in campaigns for 2023.

Well, this strategy doesn’t expire due to its high profitability and multiple benefits. It is a safe and optimized path with the new digital tools that drives to positioning, lead generation and loyalty, among other advantages. It is based on the strategic creation of valuable content for a specific audience, which generates interest, interaction and a community around the brand, which reflects into conversion.

Valuable information.

In the TikTok era, it is clear that content is the great ally of business, but the goal is not to generate empty content, but rather high value content for a niche. The figures reaffirm the reign of digital content: In Mexico, people spend more than a third of the day browsing the Internet, time in which they consume valuable information that sticks out among the vast world wide web.

Do you know the benefits of content marketing and the best way to put it into practice? Keep reading!

Content Marketing Benefits

Brand image

Creating valuable content will turn your brand into a niche leader, as it will show your deep knowledge in your topics, your commitment to truthful information, and your educational intent. Brands that implement this type of strategy become a benchmark in the market.

Search engine positioning

The possibility of delving into the topics covered by the market niche of each company allows the use of different keywords and knowing which of them generate a better position within the search engines. This way you’re able to close competition for the most common keywords and SEO is optimized.

Cost effectiveness

Content marketing is the most used strategy by marketers because it does not necessarily require a huge investment to access its benefits. While creating ads with the best performing content is a good practice, it's not a requirement to achieve your goals. In other words, you can start applying this strategy now only using market research and creativity.

Lead generation

Since content marketing implies an acute knowledge of the needs, interests and behaviors of the buyer persona, it makes your public to feel being listened to and therefore visit the company’s website or social networks to interact with the content. This must be the most attractive benefit of this strategy, since the leads generated are usually recurring and loyal to the value of the brand as a benchmark in the market.

Difference yourself from the competition

Consumers are tired of being bombarded with ads and content that only states “I am the best option, buy my products”. Content marketing differs because it changes the focus of the discourse, since it leaves aside self-recommendation and self-praise so that information and creativity speak for themselves about the value of their offer.

Build and retain an active audience

Creating content specifically for your target audience will generate conversation and bring together a community interested in the same topics and with the same needs around your company. This translates into an increase in followers and interactions on social media and, of course, traffic to your website.

Keys to apply content marketing

Know your target audience: Creating content that is truly attractive and valuable to your audience, the most important thing is knowing your buyer persona and keep their interests and needs in mind. Moreover, it is essential to commit to sharing truthful information so as not to contribute to fake news.

Create an editorial plan: Since you already know what you will be talking about, you should know that this strategy requires a constant and organized effort to create content. An editorial plan that clearly specifies the process of this work, the people responsible, as well as very specifically what, how, when and where it will be published, is a valuable tool. Here, measurable and achievable goals are established.

Choose formats: This should be done according to your target audience and your specific goals. Many times businesses publish their content in every possible media, but this is a common mistake, since your specific public is usually more active only in certain networks. Study your audience and publish interesting content in the places they usually go to.

Content marketing is perfect for any type of brand and at any stage of growth, whether you are just starting out or an established company. There is no excuse to say no to this strategy, which remains up to date due to its great benefits.