Growth happens in the midst of change: Kaleidoscopio Agency image revamp

• On its 13th Anniversary, Kaleidoscopio Agency renews its image knowing that in marketing, communications, and public relations, change means growth. 

• Kaleidoscopio proves, based on experience, that creativity, innovation, and humanity are the key to communication. 

 • The future of marketing and communication is not just in technology, but rather lies in the responsible and creative use of it.

Backed up by more than a decade, they are certain that change is ineluctable and that, in order to grow, it is necessary to move forward with it. How did the world look thirteen years ago? Everything changed; the way we communicate, the way we work, even entertainment. Naturally, an agency with the values and reputation of Kaleidoscopio has not only been able to keep up, but has remained cutting edge by evolving with these changes. Kaleidoscopio has learned to go hand in hand with innovation and technology. Now sharing its rebranding, as this process of change has taken place side by side of its community.

Kaleidoscopio is a boutique public relations, communications, and marketing agency established in 2009, a result of the experience, tenacity, and creativity of its Director, Karina Méndez, who turned her idea into a reality; a vision now supported by an entire team. Thirteen years later, they proudly celebrate the same passion for Karina's dream: to offer creative and innovative solutions through collaborative work. 

A team characterized by diversity, multiculturalism, expertise, and enthusiasm that allows them to closely engage with their partners' ideas, making such ideas feasible through creativity, precision, and timeliness. Each member of the team is certain that passion for what they do is the key to the agency's success, thus becoming an organization working in unison. 

It is common to talk about marketing innovation, however, it is becoming an increasingly complex topic, as it seems that everything has already been seen or is reduced to technology, the Internet, and social media. Kaleidoscopio knows for sure that innovation does not mean leaving humanity behind and aims at balancing it with technology and the corresponding digital tools. Thus, the success of their partners means success for the agency.

The imagotype of the new image honors the name Kaleidoscopio - from the Greek kalós, "beautiful"; eidos, "image"; and skopein "to observe" -, as it goes back to the visual artifact with three triangle-shaped mirrors to generate those infinite, unique, and beautiful images. The kaleidoscope is the perfect analogy for the way this agency works, and through the observation, analysis, and effort of its team of professionals, manages to reflect the most beautiful aspects of its partners' ideas. 

Surviving in the world of communication, marketing, and public relations for over a decade allowed them to have a broader overview of the industry; knowing what works and what not these days, as well as being ready for the most unexpected changes, as it happened with COVID-19. In a changing industry and always listening to what the consumer needs and demands, through its experience, Kaleidoscopio has proven the influence and power of a unique strategy for effective communication: the key differentiator lies in the way of connecting with their target audience.

The future is built with every day's work. An agency knows the importance of constant effort, for it works based on information and periodic balance sheets; knowing how essential each step is, no matter how small, in order to reach its objectives. Kaleidoscopio works for its desired future: success for its partners, partnerships driven by the pursuit of offering the best of each business, a team united by a passion for responsible and creative communication and, needless to say, a balance between innovation and human warmth. 

Their image revamp, besides being merely visual, it was an internal acknowledgement process of their experience, essence, achievements, and challenges. In order to have a reflection, it is necessary to engage in an internal dialogue, where a commitment to values may be considered and reinforced. All companies have a duty to do this, especially those responsible for communication. With this change, Kaleidoscopio Agency proves its ability to harmonize the fun creativity and the expertise that defines it. Thirteen years after its establishment, Kaleidoscopio is proud of its team, their professionalism, creativity, and passion; these are the factors that boost Kaleidoscopio's experience. 

The joy for the anniversary and the rebranding of Kaleidoscopio is shared by all, coming to show that experience is not at odds with innovation, nor creativity with responsibility.