The main thing is to develop an internal communication strategy
It is necessary to resort to endomarketing or internal marketing, an enriching tool for the strategy of an internal communication. Endomarketing unites the forces of the human resources area and the marketing team to communicate effectively with the staff and thus promote an optimal work environment, where people are perceived valued, and can develop their professional and creative capacities.
Know each person who works and segment the audience
Just as in marketing
it is key to know the audience, it is also essential to know human capital, their concerns, their working time, their skills, their training, etc. This will facilitate segmentation, as it is clear that the same things should not be communicated to all teams. If messages are classified according to audience segmentation, communication noise and confusion are eliminated, so that each person can develop their activities smoothly.
Develop a defined project to optimize your internal communication
Keeping this type of communication optimized requires more than an isolated strategy. You need to keep monitoring and controlling over it all the time. Ideally, establish a defined project and point out a project leader to ensure that it is carried out in the right way and is constantly implemented. The objectives must be defined and measurable so that progress is evaluated from time to time.