● Ask your company for resources to buy photographs and images, or to produce them. It is the responsibility of companies to provide the people responsible for managing their social networks with the necessary resources to carry out their work.
● Use secure banks that offer graphical resources under Creative Commons licenses or in the public domain, such as Flickr Commons.
● If photographs where people’s faces appear (as clients or staff) are used, the correct thing to do is to ask permission to use their image –even if the photographs belong to the company¬–. The law on the right to one’s own image requires this.
Managing the social networks of a company in a responsible way guarantees a professional and reliable image of whoever works as a community manager and the company itself.