Tik Tok announces Shopping Ads in Mexico

30 August 2022 | Newsworthy

No one has escaped to TikTok’s boom.

Although it has mainly grabbed the attention of Gen Z, it has actually changed the world of social media: we can see TikTok’s format (short videos) on Instagram, Facebook, YouTube, and even Pinterest. Although it’s a fairly young network, it has currently more than one billion active users worldwide and is ranked as the sixth most used social media.

This month, TikTok announced its new business tool Shopping Ads in Mexico, as it is the perfect time for companies to start taking advantage of this channel and its new promotion tools.

The brief history of TikTok

This social network was born in 2016, when the Chinese company ByteDance launched the Douyin app, which was called TikTok outside of China. In 2018, it reached worldwide coverage and made one of its great successes: buying Musical.ly, an app specialized in sharing videos with music, used mainly by young people. In 2020, the pandemic got them really close to other social media, such as Facebook: confinement led people to look for other forms of entertainment and TikTok offered dynamic content with an almost addictive algorithm, which interprets users’ preferences to recommend exactly what they like.

Why all the fuss over TikTok?

Much of TikTok’s global success is that its short video format is perfectly suited to the current attention span and keeps the interest just right throughout each video. Thanks to hyper-digitalization, people are more and more used to receiving constant stimuli that make them feel pleasure, which explains infinite scrolling. In search of what?, of more stimuli: an addiction to dopamine that leads to mental health practices such as digital detox. TikTok’s algorithm is designed to make people spend a lot of time online, going from one video to another, discovering brands, challenges, trending audios, and so on.

TikTok’s motto could be that anyone can be a content creator, since its format and tools allow anyone to edit their videos and use all their creativity. Tiktok defines itself as “the main destination for short videos recorded with mobile devices” and its mission “is to empower creativity and make people enjoy”.

This is the first Eastern social network to triumph in the West and its global success comes from the “aging” of Facebook. That is, it went from being a platform for young audiences and humorous and light themes to be a network for a more adult audience and with more sober content. Now, Facebook holds better companies’ pages, the media and the parents of the younger generations. This caused Gen Z to migrate to other networks such as Instagram and, more recently, TikTok.

TikTok announces Shopping Ads in Mexico

We are thrilled to launch this business tool which can grow online businesses campaigns and help brands better serve their customers at different stages of the buying journey.

Efrain Mendicuti, Director of Global Business Solutions on TikTok Mexico.

This tool currently has three functions:

1. Video: Businesses will be able to feature and tag their products in their feed. This allows users to have more information about the product, explore other items and easily start the purchase process.

2. Catalog Ad: Companies will be able to move their catalog to TikTok and promote their products in the For You section. Thanks to the network partnering with Shopify, businesses can add a tab on their profile to list their products and link them to their website.

3. Live: Businesses can use the live format to highlight their products and promote themselves in the For You section. This tool makes easier a new purchase from potential customers and enriches direct contact with the audience to answer questions and get feedback while increasing their conversion rate.

The advantages of Shopping Ads

• Greater scope: There’s a big chance to connect with your customers via TikTok. Promoting products on this network can easily increase conversion.

• Connect with the audience: Putting products within the reach of a TikTok is a way of transmitting to the audience that the company is on their preferred channels and that it remains valid in the digital world. Companies that connect through social media are perceived as closer to the lifestyle of consumers.

• Enrich the shopping experience: Online shopping has evolved greatly for the past few years, and the pandemic accelerated its growth. Social media plays a fundamental role, which is why people value that the shopping experience can be as friendly and close to their digital behavior.

• Traffic to website: Each of the Shopping Ads features makes it easy for people to go to a company’s website and learn more about them, what they offer and their values. It’s a dynamic and engaging way to drive potential customers to your website.

TikTok changed social media and is planning to change e-commerce. Would you try using Shopping Ads? First, make sure you analyze whether your potential customers are active on that social network and enhance your presence with attractive content. If you have doubts, approach professionals to get it right and enhance your digital presence.