If you’re wondering where does AI and marketing come together, you may be surprised to learn that you’ve probably already used it. We are talking about chatbots, the virtual assistance that some sites have to offer a better service to their clients. Today, one of the challenges for AI is to design better chatbot systems that can offer a totally customized experience by making use of all the collected information of a single user, with the use of online cookies, for example.
It is also already used as a more valuable way to take user traffic to websites thanks to information tracking, as well as improving intelligent segmentation of consumers’ interests in order to improve marketing campaigns and who sees them.
Of course, these technologies don’t replace the work and capacity of a real person, and therefore it shouldn’t be seen as a threat to our relationships or work, but as tools that improve our way of living and consuming. Betting on technology has always been a way of excelling, and today it is not an option, but a necessity.