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360º Marketing: 7 integrated communication strategiesAlso called holistic marketing, it refers to a strategy that seeks to reach customers at all possible touch points.
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The impact of Facebook on digital marketingDespite the recentness of its appearance, social networks have captured the attention and time of people around the world.
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Content marketing: the most profitable and effective strategyYou may be wondering why content marketing is still so present in campaigns for 2023.
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5 keys to B2B marketingWithout a target public there’s no marketing. Imagine then a B2B (business to business) company creating strategies like a B2C (business to consumer).
Experience
Transform shopping into an experience, do not let it be just a need met. Solve your clients' problems and go beyond: help them keep in mind your brand essence, so they rely on you when they have a similar purchase need. How? First, you must know your audience perfectly (needs, problems, behavior, preferences, etc.) and also your product —there is nothing worse than not knowing what you offer by heart—. Once you have improved your purchasing processes and made sure they are easy to follow, you can identify what each of your clients need. If their problem is time, solve it; if they need buying advice, offer all the possible information about your services and products.
Customize shopping.. Make your clients feel as well assisted as if they were in a physical store with employees who know perfectly the products and services they are offering. Remember that little details mark a huge difference, so never underestimate the power of personalized cards, wrapping (preferably with recycled materials) or gift cards.
Make e-commerce your best partner and create a whole atmosphere around you. Remember your social networks, newsletters, website, to online store and direct attention must be all aligned, with the same voice, a harmonized image, and, especially, with coherence, thus you will never appeal misleading advertising, because it will only keep potential customers away.
Attractive Offers
Figure out the ideal moment to make the best offers. Do not skimp on this aspect and work on your offers, so that they are profitable both in terms of current and long-term earnings. Perhaps many of the sales made this season will be first shopping experiences, the first time many customers will buy a product or service online. Therefore, it is worthwhile launching offers that not only attract in the moment, but that bring benefits throughout the next year and, perhaps, indefinitely.
Take full advantage of your products and show off your services. Christmas offers are the best moment to demonstrate why they must choose your brand and what makes it stand out. You can achieve it by taking special care in every detail you offer, from visual to textual aspects. Your main products may be the best choice, but also consider publicizing products or services that are not very popular.
Seasonal Products
The feeling of urgency is one of the essential elements of marketing and in this era you should not forget it. Seasonal products can be your best allies. The idea is to create expectations before the season to generate potential customers and emphasize the dates when they will be available.
If you have never used this strategy for your Christmas marketing, it would be a great option to start with a product and probably in years to come to expand your offering and reinvent your brand. You can also put together attractive packages for the season with a variety of your products or services (seasonal and daily-offer) and taking advantage of Christmas sales to spread the word about your brand.