International Blog Day

24 August 2022 | Communication

Blogs are tools that have accompanied the history of the Internet since the beginning. Most people say that the first blogger appeared in 1994: Justin Hall, a university student who started his own online journal.

It was a very basic website, but Justin created it thanks to his programming abilities, sparing him lots of money. He was mostly attracted by the possibility of being read by hundreds of people without having to pay an editorial in printed media.

Our next concern is the first time that the term web blog was used: 1997. Little by little, this term was refered to simply as blog, a universal word that has allowed dozens of people and brands to grow in recent decades.

A wide audience at a very low cost

On a day like this but in 1994, the great attraction of blogging was the ability of reaching a wide audience at a very low cost. Over the years, various companies have offered a space on their servers for anyone to write about their hobbies, with the possibility of being read around the world. Wordpress, Blogger and Live Journal are some of the platforms that led (and still lead) the world of blogging.

Over time, the popularity of blogs grew, but a very interesting phenomenon also emerged: niche blogs, that is, blogs targeted at specific audiences according to their interests, such as technology, business, lifestyle and even mom tips. All these plus the possibility of monetizing the content generated by any blogger with advertising. The era of influencers was about to begin…

Why should my website have a blog?

Blogging has become a key tool among marketing strategies: with the right approach, it benefits brands, their target audience, and potential customers.

● Valuable content. Your potential customers will access and follow you because you are giving them interesting and valuable content.

● Generate traffic to your website or online store. It's easier to hook your potential customers if they're already on your site consuming content that's important to them.

● Create community. Hand in hand with a social media strategy, having an updated blog allows you to have a better communication with your audience. Using metrics, you can analyze the most visited topics and, if you know their needs, you can offer them more specific solutions.

● Loyalty. Your audience will know that you are interested in being up to date with the most relevant topics in your field, which generates trust and loyalty.

● Positioning. With a good SEO strategy, blogs can improve the positioning of your website in the most important search engines, such as Google.

● Improve your reputation. Blogging allows you to show yourself as an expert on a subject, simply because you develop a constant and updated conversation in your digital media. This could consolidate your image as an experienced brand in your field, which also gives confidence to your clients.

To some people, blogs may seem like obsolete tools, but the statistics show quite the opposite.

● An estimated 409 million people read 22.2 billion blog posts per month.

● Companies that generate content on their own blogs have 55% more page views than companies that don't.

● B2B marketing strategies that include blog content have 67% more potential customers than those that do not.

● Blogs are estimated to have the ability to increase traffic to a website up to six times.

Are you ready to create a blog for your website?

*Are you ready to create a blog for your website Cliento MX.