Working on a strong personal brand has multiple benefits for a CEO: first, it increases your visibility and reputation, which can translate into greater business opportunities. Plus, it establishes your leadership and authority in the field in which you develop, in order to build trust among your employees, customers and colleagues.
The main professional social network used for personal branding is LinkedIn. Do you know how to create a strong personal brand in this platform? If you don’t have a profile and you’re looking to grow professionally, keep reading. If you already have your account, take note of these seven keys to upgrade your personal brand.
1. Solid presence. Make sure your LinkedIn profile is up to date: detailed information about your work experience, education, and skills. Make sure your profile photo is professional and use an attractive and relevant cover for your business.
2. Relevant and valuable content. Be careful with what you share, do it regularly and make sure that the content is relevant and valuable to establish your experience and knowledge in your field. For example, you can share articles, news, and multimedia content that reflect your interests and career path.
3. Interaction. Interacting with other users on LinkedIn will help you build professional relationships. You can participate in interest group discussions, comment on other users’ posts, and send personalized messages to build connections.