Nowadays we all know social media is essential, but for businesses it must follow a specific digital strategy.

Is Social Media Ideal for my Business?

Nowadays we all know social media is essential, but for businesses it must follow a specific digital strategy.

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In the world of public relations and marketing, strategies must go hand in hand with the innovations of the digital world.

5 Challenges for Public Relations Facing the Digital World

In the world of public relations and marketing, strategies must go hand in hand with the innovations of the digital world.

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Using the appropriate channels to influence the right audience will bring your company measurable and useful results to achieve your goals.

Why Should I Hire a Public Relations Expert for my Company?

Using the appropriate channels to influence the right audience will bring your company measurable and useful results to achieve your goals.

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In the vast ocean the market is, in which every company seeks to position itself, building and caring for a corporate image is vital for your brand to stay in the mind of active and potential consumers.

The importance of building and caring for a corporate image

In the vast ocean the market is, in which every company seeks to position itself, building and caring for a corporate image is vital for your brand to stay in the mind of active and potential consumers.

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To celebrate the Day of the Entrepreneur we decided to have a talk with Karina Méndez, CEO of the public relations agency Kaleidoscopio.

Entrepreneur Day: An Interview with Kaleidoscopio’s Agency CEO

To celebrate the Day of the Entrepreneur we decided to have a talk with Karina Méndez, CEO of the public relations agency Kaleidoscopio.

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Have you heard about Tik Tok? It is a trendy social network that has bloomed in recent months. But let's talk about it and its impact on marketing: what is it, how do you use it and how can you take advantage of it.

Tik Tok, how can I take advantage of it in my marketing strategy?

Have you heard about Tik Tok? It is a trendy social network that has bloomed in recent months. But let's talk about it and its impact on marketing: what is it, how do you use it and how can you take advantage of it.

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Although the forecast of design trends of the year are usually made on the eve of a new cycle, it is advisable to review them constantly to make sure that our projects are not outdated.

Am I Following the Desing Trends for Social Media?

Although the forecast of design trends of the year are usually made on the eve of a new cycle, it is advisable to review them constantly to make sure that our projects are not outdated.

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At Kaleidoscopio we are celebrating eleven years of big efforts and great satisfaction. Hence, we want to recognize the value of the community we have built and of which we are really proud. Behind each and every one of all the successes we have worked for during the past years there is a great team made of committed professionals and, above all, great people.

These 11 Years Are Just the Beginning

At Kaleidoscopio we are celebrating eleven years of big efforts and great satisfaction. Hence, we want to recognize the value of the community we have built and of which we are really proud. Behind each and every one of all the successes we have worked for during the past years there is a great team made of committed professionals and, above all, great people.

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Why Considering Digital Wellness and #DigitalDetox when Planning my Social Network Strategy?

Why Considering Digital Wellness and #DigitalDetox when Planning my Social Network Strategy?

Why Considering Digital Wellness and #DigitalDetox when Planning my Social Network Strategy?

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This June 30th is Social Media Day and on that day we are able to celebrate many positive things of SM, such as the simplicity we have to inform ourselves, to communicate with people that we are not able to see often and we can’t deny social networks have played a fundamental role in personal and professional relationships during confinement.

International Social Media Day and its Responsible Use

This June 30th is Social Media Day and on that day we are able to celebrate many positive things of SM, such as the simplicity we have to inform ourselves, to communicate with people that we are not able to see often and we can’t deny social networks have played a fundamental role in personal and professional relationships during confinement.

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Incorporating these new technologies is much easier than it seems.

AR, VR and AI: The New Tools of Marketing

Incorporating these new technologies is much easier than it seems.

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On International Youth Day it is essential to talk about the generation that a few years ago we still saw as our young sisters or brothers. We now know that they’ve grown to position themselves as a promising generation that is already surpassing their predecessors: the Millennials. Although there is no consensus on the dates that define the beginning and the end of these generations, the mythical Millennials were born roughly between 1980 and 1993; Generation Zers between 1994 and 2010.

Bye Bye Millennials, Hello Gen Zers

On International Youth Day it is essential to talk about the generation that a few years ago we still saw as our young sisters or brothers. We now know that they’ve grown to position themselves as a promising generation that is already surpassing their predecessors: the Millennials. Although there is no consensus on the dates that define the beginning and the end of these generations, the mythical Millennials were born roughly between 1980 and 1993; Generation Zers between 1994 and 2010.

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On August 31st, International Blog Day is celebrated. Learn about its history and some advantages of adding it to your marketing strategy.

International Blog Day

On August 31st, International Blog Day is celebrated. Learn about its history and some advantages of adding it to your marketing strategy.

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On International Podcast Day, we can bet you have a favorite one that you regularly listen to while running, driving, or cooking. This is precisely what has made podcasting a star in modern digital communication: how easily we can access them and include them in our routine. But first things first: what is a podcast?

Podcasts for my marketing strategy?

On International Podcast Day, we can bet you have a favorite one that you regularly listen to while running, driving, or cooking. This is precisely what has made podcasting a star in modern digital communication: how easily we can access them and include them in our routine. But first things first: what is a podcast?

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On International Television Day we remember the importance of this media that revolutionized the transmission of information, entertainment and advertising.

Television Day: New Ways of Communicating

On International Television Day we remember the importance of this media that revolutionized the transmission of information, entertainment and advertising.

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Christmas time is one of the most exciting holidays for both consumers and businesses. After a challenging year as 2020 has been, to be close to others is one of our deepest desires. This time, people will rely on platforms in order to make their Christmas shopping in a safe way, and let’s face it: online shopping is usually an activity lacking charm and filled with uncertainty. Although since March we have had to adapt and specialize in the use of e-commerce, there is still a long way to learn how to transform that kind of shopping into an activity less distant and dehumanizing.

Christmas Marketing 2020: The Strategy that Will Define 2021

Christmas time is one of the most exciting holidays for both consumers and businesses. After a challenging year as 2020 has been, to be close to others is one of our deepest desires. This time, people will rely on platforms in order to make their Christmas shopping in a safe way, and let’s face it: online shopping is usually an activity lacking charm and filled with uncertainty. Although since March we have had to adapt and specialize in the use of e-commerce, there is still a long way to learn how to transform that kind of shopping into an activity less distant and dehumanizing.

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If 2020 has taught us anything, it is how to adapt. Clearly, the market was one of the most affected areas by the circumstances due to the pandemic, but constant change brought companies the need to dampen the difficult situation, and it showed us our capacity to adapt products, services, and sale processes. We saw companies grow, bet on new services or products and campaigns that took care of new needs quickly and accurately.

Marketing Challenges and Key Points for 2021

If 2020 has taught us anything, it is how to adapt. Clearly, the market was one of the most affected areas by the circumstances due to the pandemic, but constant change brought companies the need to dampen the difficult situation, and it showed us our capacity to adapt products, services, and sale processes. We saw companies grow, bet on new services or products and campaigns that took care of new needs quickly and accurately.

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For many years now, brands and businesses have made alliances with people who influence their potential customers to promote their products and services. What started as brand ambassadors, in the reality of digital marketing has evolved into famous influencers. But not only that: today, we can find them in all sizes.

Micro influencers and how to make them part of your digital strategy

For many years now, brands and businesses have made alliances with people who influence their potential customers to promote their products and services. What started as brand ambassadors, in the reality of digital marketing has evolved into famous influencers. But not only that: today, we can find them in all sizes.

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Due to the current pandemic, we’ve been forced to shift all of our interactions to the digital realm, yet, it’s still possible to establish a human connection with customers.

The human connection in the digital era

Due to the current pandemic, we’ve been forced to shift all of our interactions to the digital realm, yet, it’s still possible to establish a human connection with customers.

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The world of public relations and marketing is largely made up of women at all levels of the organization chart. What are the repercussions that this imply?

How Does the Female Majority Influence the Fields of Strategic Communication?

The world of public relations and marketing is largely made up of women at all levels of the organization chart. What are the repercussions that this imply?

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Fake news is one of the most dangerous evils of our times due to its ability to shape the behavior of entire societies on global relevance issues, such as politics or health, as is the case with the pandemic we are currently living.

Fake News, a Dangerous Problem in Times of Crisis

Fake news is one of the most dangerous evils of our times due to its ability to shape the behavior of entire societies on global relevance issues, such as politics or health, as is the case with the pandemic we are currently living.

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Covid-19 changed everything abruptly. Speaking of marketing, it was notorious. Advertising has had to adapt constantly due to technological progress, but the pandemic sped up this process: which could have happened in years happened in months, and it required a lot of effort, skills and resilience. We need to start talking about the future: How is it going to be after Covid-19? Which strategies will help build marketing according to the changing environment?

The Agile Method for More Effective Marketing Strategies

Covid-19 changed everything abruptly. Speaking of marketing, it was notorious. Advertising has had to adapt constantly due to technological progress, but the pandemic sped up this process: which could have happened in years happened in months, and it required a lot of effort, skills and resilience. We need to start talking about the future: How is it going to be after Covid-19? Which strategies will help build marketing according to the changing environment?

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Everyone, at some point, has hesitated to upload something they’ve created to the social network due to the fear of someone else stealing it. April 23 is the World Book and Copyright Day, a perfect date to remember the importance of learning about this part of Law and knowing how it can be used to protect our creations or, on the other hand, knowing how we can use the work of others on the web.

The importance of Copyright and Creative Commons in the digital era

Everyone, at some point, has hesitated to upload something they’ve created to the social network due to the fear of someone else stealing it. April 23 is the World Book and Copyright Day, a perfect date to remember the importance of learning about this part of Law and knowing how it can be used to protect our creations or, on the other hand, knowing how we can use the work of others on the web.

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The importance a community manager’s work is not questioned in a business world led by social networks, as the community managers are responsible for the digital presence of companies and act as the link between the company and its environment.

The legal responsibility of a community manager

The importance a community manager’s work is not questioned in a business world led by social networks, as the community managers are responsible for the digital presence of companies and act as the link between the company and its environment.

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June is painted in rainbow colors to celebrate Pride Day or International LGBT+ Pride Day, which takes place every 28th of June. Every year, allied brands launch campaigns that promote diversity, freedom and respect. Next, we’ll tell you about some of the most successful campaigns to celebrate Pride Month, as well as some key points to become a true ally brand.

Successful Pride Campaigns: Sharing Values Is Key

June is painted in rainbow colors to celebrate Pride Day or International LGBT+ Pride Day, which takes place every 28th of June. Every year, allied brands launch campaigns that promote diversity, freedom and respect. Next, we’ll tell you about some of the most successful campaigns to celebrate Pride Month, as well as some key points to become a true ally brand.

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Successful marketing strategies come from trial and error... or that’s what people usually say. Strategies are based on market research, which consist of a myriad of factors that come across the shopping experience and brand perception.

Why is digital intelligence a must for today’s marketing ?

Successful marketing strategies come from trial and error... or that’s what people usually say. Strategies are based on market research, which consist of a myriad of factors that come across the shopping experience and brand perception.

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Perhaps the oldest knowledge of marketing is

How to create an unforgettable shopping experience

Perhaps the oldest knowledge of marketing is "the customer comes first." And what comes to mind with this usually is treating your clients with attention and kindness. However, this is only a small part of the complexity of the meaning of “the customer comes first”, because digital media needs more to think about.

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The World Health Organization (WHO) announced that one person commits suicide every 40 seconds. This shocking fact is enough to measure the priority that mental health deserves. The aim must be to draw attention and raise awareness about this issue that has been so stigmatized throughout history.

Mental Health: Anxiety due to the Facebook, Instagram, and WhatsApp blackout?

The World Health Organization (WHO) announced that one person commits suicide every 40 seconds. This shocking fact is enough to measure the priority that mental health deserves. The aim must be to draw attention and raise awareness about this issue that has been so stigmatized throughout history.

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Is your company’s IT security not a priority? It will be after knowing that Mexico is the second country in a ranking of cyberattacks victims in Latin America.

7 tips to maximize your cybersecurity

Is your company’s IT security not a priority? It will be after knowing that Mexico is the second country in a ranking of cyberattacks victims in Latin America.

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Every brand is on the starting line for the next edition of the most expected weekend of the market in Mexico: El Buen Fin, which will take place from Wednesday 10 to Saturday 16 November.

6 keys to improve your marketing strategy for El Buen Fin 2021: convert and build customer loyalty

Every brand is on the starting line for the next edition of the most expected weekend of the market in Mexico: El Buen Fin, which will take place from Wednesday 10 to Saturday 16 November.

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Marketing is going through a time when doors are being opened in all areas of the market —even the most traditional ones— and digitalization provides a friendly, effective, measurable, and attractive way to grow businesses.

2022 Claims for a Technological, But No Less Human, Marketing Partner

Marketing is going through a time when doors are being opened in all areas of the market —even the most traditional ones— and digitalization provides a friendly, effective, measurable, and attractive way to grow businesses.

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The changes experienced during 2020 were a watershed that broke with what was considered immovable and the way to understand marketing was no exception.

Solidary marketing: connecting with people from values

The changes experienced during 2020 were a watershed that broke with what was considered immovable and the way to understand marketing was no exception.

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The recommendations from Amazon and Netflix are just what we didn’t know we needed until we saw them. That’s called a personalized experience and no, it’s not the same as customization.

Personalize and customize: the future of the shopping experience

The recommendations from Amazon and Netflix are just what we didn’t know we needed until we saw them. That’s called a personalized experience and no, it’s not the same as customization.

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Surely you have heard of the saddest day of the year or Blue Monday (

Blue Monday, an outdated marketing campaign

Surely you have heard of the saddest day of the year or Blue Monday ("Blue Monday" because in Anglo-Saxon culture, this color is related to sadness. Disney made it very clear in Inside out).

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The fourth Monday of January we celebrate the Day of the community managers, that job that more than 10 years ago would have been a dream. The growth of this guild is linked to the development of social network, which have taken over digital communication and have become a pillar of business.

International Community Manager Day: Isn’t It the Same as a Social Media Manager?

The fourth Monday of January we celebrate the Day of the community managers, that job that more than 10 years ago would have been a dream. The growth of this guild is linked to the development of social network, which have taken over digital communication and have become a pillar of business.

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Facebook, the big one of the social networks, turns 18 this February 4th. The social network that changed the history of human communication and established the current conception and practice of marketing has more than 2 billion users.

18° Facebook anniversary: the social network that revolutionized communication and marketing

Facebook, the big one of the social networks, turns 18 this February 4th. The social network that changed the history of human communication and established the current conception and practice of marketing has more than 2 billion users.

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Remember the first thing you looked up on YouTube? The platform that gives us tutorials, music and endless content is celebrating, because this February 14 it celebrates 17 years of existence.

17 years with YouTube: Its history and relevance in the digital world

Remember the first thing you looked up on YouTube? The platform that gives us tutorials, music and endless content is celebrating, because this February 14 it celebrates 17 years of existence.

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Women lead advertising and change the way we communicate. They seek to eradicate female objectification, stereotypes, and gender violence through the strong influence of mass communication.

Femvertising: Women who give voice to other women in advertising

Women lead advertising and change the way we communicate. They seek to eradicate female objectification, stereotypes, and gender violence through the strong influence of mass communication.

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Do you remember what your first tweet was? Although it seems like yesterday, Twitter celebrates its 16th° anniversary this March 21.

16° anniversary of Twitter

Do you remember what your first tweet was? Although it seems like yesterday, Twitter celebrates its 16th° anniversary this March 21.

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Little is spoken of another type of communication: internal communication. According to Sociabble, efficient internal communication increases the productivity of a company between 20 and 25%.

Internal communication: main errors and good practices to implement now

Little is spoken of another type of communication: internal communication. According to Sociabble, efficient internal communication increases the productivity of a company between 20 and 25%.

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World Entrepreneurship Day is celebrated on April 16th, in order to support and encourage entrepreneurs and those looking to start a business.

World Entrepreneurship Day: 10 Marketing Tips for Digital Businesses

World Entrepreneurship Day is celebrated on April 16th, in order to support and encourage entrepreneurs and those looking to start a business.

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According to the World Health Organization’s Western Pacific Regional Office, “a healthy work environment is a place where all people work together to achieve a joint vision of health and wellness for workers and the community”.

Business growth: the importance of a good work environment

According to the World Health Organization’s Western Pacific Regional Office, “a healthy work environment is a place where all people work together to achieve a joint vision of health and wellness for workers and the community”.

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LinkedIn is among the pioneer social networks, but over time many of them have become a memory from the past, like Hi5, Friendster and MySpace, for example.

6 Tips for Using LinkedIn Effectively in B2B Enterprises

LinkedIn is among the pioneer social networks, but over time many of them have become a memory from the past, like Hi5, Friendster and MySpace, for example.

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