Nowadays we all know social media is essential, but for businesses it must follow a specific digital strategy.

Is Social Media Ideal for my Business?

Nowadays we all know social media is essential, but for businesses it must follow a specific digital strategy.

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In the world of public relations and marketing, strategies must go hand in hand with the innovations of the digital world.

5 Challenges for Public Relations Facing the Digital World

In the world of public relations and marketing, strategies must go hand in hand with the innovations of the digital world.

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Using the appropriate channels to influence the right audience will bring your company measurable and useful results to achieve your goals.

Why Should I Hire a Public Relations Expert for my Company?

Using the appropriate channels to influence the right audience will bring your company measurable and useful results to achieve your goals.

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In the vast ocean the market is, in which every company seeks to position itself, building and caring for a corporate image is vital for your brand to stay in the mind of active and potential consumers.

The importance of building and caring for a corporate image

In the vast ocean the market is, in which every company seeks to position itself, building and caring for a corporate image is vital for your brand to stay in the mind of active and potential consumers.

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To celebrate the Day of the Entrepreneur we decided to have a talk with Karina Méndez, CEO of the public relations agency Kaleidoscopio.

Entrepreneur Day: An Interview with Kaleidoscopio’s Agency CEO

To celebrate the Day of the Entrepreneur we decided to have a talk with Karina Méndez, CEO of the public relations agency Kaleidoscopio.

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Have you heard about Tik Tok? It is a trendy social network that has bloomed in recent months. But let's talk about it and its impact on marketing: what is it, how do you use it and how can you take advantage of it.

Tik Tok, how can I take advantage of it in my marketing strategy?

Have you heard about Tik Tok? It is a trendy social network that has bloomed in recent months. But let's talk about it and its impact on marketing: what is it, how do you use it and how can you take advantage of it.

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Although the forecast of design trends of the year are usually made on the eve of a new cycle, it is advisable to review them constantly to make sure that our projects are not outdated.

Am I Following the Desing Trends for Social Media?

Although the forecast of design trends of the year are usually made on the eve of a new cycle, it is advisable to review them constantly to make sure that our projects are not outdated.

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At Kaleidoscopio we are celebrating eleven years of big efforts and great satisfaction. Hence, we want to recognize the value of the community we have built and of which we are really proud. Behind each and every one of all the successes we have worked for during the past years there is a great team made of committed professionals and, above all, great people.

These 11 Years Are Just the Beginning

At Kaleidoscopio we are celebrating eleven years of big efforts and great satisfaction. Hence, we want to recognize the value of the community we have built and of which we are really proud. Behind each and every one of all the successes we have worked for during the past years there is a great team made of committed professionals and, above all, great people.

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Why Considering Digital Wellness and #DigitalDetox when Planning my Social Network Strategy?

Why Considering Digital Wellness and #DigitalDetox when Planning my Social Network Strategy?

Why Considering Digital Wellness and #DigitalDetox when Planning my Social Network Strategy?

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This June 30th is Social Media Day and on that day we are able to celebrate many positive things of SM, such as the simplicity we have to inform ourselves, to communicate with people that we are not able to see often and we can’t deny social networks have played a fundamental role in personal and professional relationships during confinement.

International Social Media Day and its Responsible Use

This June 30th is Social Media Day and on that day we are able to celebrate many positive things of SM, such as the simplicity we have to inform ourselves, to communicate with people that we are not able to see often and we can’t deny social networks have played a fundamental role in personal and professional relationships during confinement.

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Incorporating these new technologies is much easier than it seems.

AR, VR and AI: The New Tools of Marketing

Incorporating these new technologies is much easier than it seems.

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On International Youth Day it is essential to talk about the generation that a few years ago we still saw as our young sisters or brothers. We now know that they’ve grown to position themselves as a promising generation that is already surpassing their predecessors: the Millennials. Although there is no consensus on the dates that define the beginning and the end of these generations, the mythical Millennials were born roughly between 1980 and 1993; Generation Zers between 1994 and 2010.

Bye Bye Millennials, Hello Gen Zers

On International Youth Day it is essential to talk about the generation that a few years ago we still saw as our young sisters or brothers. We now know that they’ve grown to position themselves as a promising generation that is already surpassing their predecessors: the Millennials. Although there is no consensus on the dates that define the beginning and the end of these generations, the mythical Millennials were born roughly between 1980 and 1993; Generation Zers between 1994 and 2010.

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On August 31st, International Blog Day is celebrated. Learn about its history and some advantages of adding it to your marketing strategy.

International Blog Day

On August 31st, International Blog Day is celebrated. Learn about its history and some advantages of adding it to your marketing strategy.

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On International Podcast Day, we can bet you have a favorite one that you regularly listen to while running, driving, or cooking. This is precisely what has made podcasting a star in modern digital communication: how easily we can access them and include them in our routine. But first things first: what is a podcast?

Podcasts for my marketing strategy?

On International Podcast Day, we can bet you have a favorite one that you regularly listen to while running, driving, or cooking. This is precisely what has made podcasting a star in modern digital communication: how easily we can access them and include them in our routine. But first things first: what is a podcast?

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On International Television Day we remember the importance of this media that revolutionized the transmission of information, entertainment and advertising.

Television Day: New Ways of Communicating

On International Television Day we remember the importance of this media that revolutionized the transmission of information, entertainment and advertising.

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Christmas time is one of the most exciting holidays for both consumers and businesses. After a challenging year as 2020 has been, to be close to others is one of our deepest desires. This time, people will rely on platforms in order to make their Christmas shopping in a safe way, and let’s face it: online shopping is usually an activity lacking charm and filled with uncertainty. Although since March we have had to adapt and specialize in the use of e-commerce, there is still a long way to learn how to transform that kind of shopping into an activity less distant and dehumanizing.

Christmas Marketing 2020: The Strategy that Will Define 2021

Christmas time is one of the most exciting holidays for both consumers and businesses. After a challenging year as 2020 has been, to be close to others is one of our deepest desires. This time, people will rely on platforms in order to make their Christmas shopping in a safe way, and let’s face it: online shopping is usually an activity lacking charm and filled with uncertainty. Although since March we have had to adapt and specialize in the use of e-commerce, there is still a long way to learn how to transform that kind of shopping into an activity less distant and dehumanizing.

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If 2020 has taught us anything, it is how to adapt. Clearly, the market was one of the most affected areas by the circumstances due to the pandemic, but constant change brought companies the need to dampen the difficult situation, and it showed us our capacity to adapt products, services, and sale processes. We saw companies grow, bet on new services or products and campaigns that took care of new needs quickly and accurately.

Marketing Challenges and Key Points for 2021

If 2020 has taught us anything, it is how to adapt. Clearly, the market was one of the most affected areas by the circumstances due to the pandemic, but constant change brought companies the need to dampen the difficult situation, and it showed us our capacity to adapt products, services, and sale processes. We saw companies grow, bet on new services or products and campaigns that took care of new needs quickly and accurately.

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For many years now, brands and businesses have made alliances with people who influence their potential customers to promote their products and services. What started as brand ambassadors, in the reality of digital marketing has evolved into famous influencers. But not only that: today, we can find them in all sizes.

Micro influencers and how to make them part of your digital strategy

For many years now, brands and businesses have made alliances with people who influence their potential customers to promote their products and services. What started as brand ambassadors, in the reality of digital marketing has evolved into famous influencers. But not only that: today, we can find them in all sizes.

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Due to the current pandemic, we’ve been forced to shift all of our interactions to the digital realm, yet, it’s still possible to establish a human connection with customers.

The human connection in the digital era

Due to the current pandemic, we’ve been forced to shift all of our interactions to the digital realm, yet, it’s still possible to establish a human connection with customers.

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The world of public relations and marketing is largely made up of women at all levels of the organization chart. What are the repercussions that this imply?

How Does the Female Majority Influence the Fields of Strategic Communication?

The world of public relations and marketing is largely made up of women at all levels of the organization chart. What are the repercussions that this imply?

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Fake news is one of the most dangerous evils of our times due to its ability to shape the behavior of entire societies on global relevance issues, such as politics or health, as is the case with the pandemic we are currently living.

Fake News, a Dangerous Problem in Times of Crisis

Fake news is one of the most dangerous evils of our times due to its ability to shape the behavior of entire societies on global relevance issues, such as politics or health, as is the case with the pandemic we are currently living.

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Covid-19 changed everything abruptly. Speaking of marketing, it was notorious. Advertising has had to adapt constantly due to technological progress, but the pandemic sped up this process: which could have happened in years happened in months, and it required a lot of effort, skills and resilience. We need to start talking about the future: How is it going to be after Covid-19? Which strategies will help build marketing according to the changing environment?

The Agile Method for More Effective Marketing Strategies

Covid-19 changed everything abruptly. Speaking of marketing, it was notorious. Advertising has had to adapt constantly due to technological progress, but the pandemic sped up this process: which could have happened in years happened in months, and it required a lot of effort, skills and resilience. We need to start talking about the future: How is it going to be after Covid-19? Which strategies will help build marketing according to the changing environment?

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Everyone, at some point, has hesitated to upload something they’ve created to the social network due to the fear of someone else stealing it. April 23 is the World Book and Copyright Day, a perfect date to remember the importance of learning about this part of Law and knowing how it can be used to protect our creations or, on the other hand, knowing how we can use the work of others on the web.

The importance of Copyright and Creative Commons in the digital era

Everyone, at some point, has hesitated to upload something they’ve created to the social network due to the fear of someone else stealing it. April 23 is the World Book and Copyright Day, a perfect date to remember the importance of learning about this part of Law and knowing how it can be used to protect our creations or, on the other hand, knowing how we can use the work of others on the web.

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The importance a community manager’s work is not questioned in a business world led by social networks, as the community managers are responsible for the digital presence of companies and act as the link between the company and its environment.

The legal responsibility of a community manager

The importance a community manager’s work is not questioned in a business world led by social networks, as the community managers are responsible for the digital presence of companies and act as the link between the company and its environment.

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