4 managers, 2 brands, 1 objective; Launch of a new product for savings Corporate Communication | Event | Press conference | Interviews
MAPFRE, a leading company in the insurance sector, and Santander, a multinational financial company, joined forces to create an innovative solution for large investors. We become your strategic allies with the goal of capturing media attention from business and economic sources to create a significant impact on the launch announcement. The challenge was to differentiate this collaboration as a truly innovative solution for large investors.
We designed an Integrated Public Relations strategy with a focus on Key Stakeholders, highlighting the importance of two leading companies in the sector coming together to create an innovative and unique solution in Mexico. Therefore, the call for the Press Conference was made, and we then organized exclusive interviews with the directors of MAPFRE and Santander for specialized media. Finally, we created relevant and engaging content that would keep Unit Linked trending after the event.
We achieved 46 publications in traditional media (39 of which achieved a mention in the headlines), 31 publications on social networks and 5 exclusive interviews in El Economista, Grupo ACIR, La Razón, El Universal y Milenio.
