The Beatles: Get Back docuseries launch
1,253 publications in Printed Media, online, and social media
The Beatles: Get Back docuseries launch
1,253 publications in Printed Media, online, and social media
Generate engagement and interest in The Beatles
In November 2021, the docuseries The Beatles: Get Back was released, a look at what was going on inside the band’s 1969 recording sessions, showcasing the creative process through previously unseen footage. The biggest challenge was to evoke nostalgia among fans but, at the same time, generate interest in The Beatles in the new generations.
Boosting interest in The Beatles’ career
Focused on promoting the viewing of the material, we held a virtual press conference with Peter Jackson, director, and an event inspired by The Beatles with a special screening of the docuseries at the Auditorio Lunario of the National Auditorium. The press, special guests, key opinion leaders and influencers attended. In addition, editorial materials, wallpaper designs and interview management were made.
1,253 publications in important print, online, and social media
The Beatles: Get Back had a great acceptance by the public. We reached 1,253 publications in important print, online, and social media outlets such as Reforma, Milenio, La Jornada, Proceso, among others. Debate and opinion tables were opened on broadcasts such as W Radio and Foro TV. Thanks to the event, posts were generated by opinion leaders and influencers, who celebrated the integration of the title to Disney+ by recommending the documentary.
