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6 email marketing trends: bringing back a classicEmail marketing is one of the first digital marketing tools. We could say it was a pioneer, since it has been used since the 70’s, but gained strength in the 90’s.
For businesses seeking to grow, the social network has become an ideal tool, since the way in which its users already interact promotes peer to peer recommendations and encourages the consolidation of a brand’s prestige, in addition to being economically accessible.
On Facebook’s path to becoming a powerful instrument for digital marketing, it has developed some key tools:
Target audiences
It is possible to determine the audience to which a marketing strategy will be directed. To achieve this, it is necessary to identify the demographic data of potential customers, such as gender, age, educational level, consumption habits and other preferences. This way it is much easier to optimize the budget allocated to campaigns, offering more precisely what meets the needs of your customers and creating stronger bonds with consumers.
Creation of planned campaigns
Every day it’s becoming easier to create affordable advertising campaigns with greater scopes. A great achievement of this platform is that it allowed small businesses and ventures to create campaigns targeting customer conversion with lower investments than those of older campaigns. Facebook Ads allows all types of companies to have a greater scope within the platform, with costs starting at 50 Mexican cents and optimization strategies such as bidding.
Data analysis
In marketing, measuring results is key. The data is essential to make adjustments in the strategies or to continue on the same path. Before the digital age, but especially before the explosion of social networks, obtaining data was complicated. Facebook statistics show monthly reports that allow you to reorient or establish new strategies to boost your business, as well as examine the performance of your campaigns, the engagement with your content and conversions on and off the platform.
Customer support
Communication tools allow us to be closer to consumers, so essential in post-sales service. New technologies such as chatbots have also made work easier, because it allows communication with potential customers 24/7, which generates loyalty and reinforces a good reputation.