Cultural tour
13 recovered spaces for cultural centers
Cultural tour
13 recovered spaces for cultural centers
Position IMSS as a key institution for the well-being of Mexicans
The IMSS (Mexican Institution of Social Security) has the greatest presence in public health care and social security for Mexicans. It also promotes culture and entertainment through the largest network of theaters in Latin America. In alliance with Kaleidoscopio, they sought to reposition themselves as a key part of the well-being of citizens and retrieve “forgotten” spaces for the communities of the region.
Cultural events production
We served as the liaison between theater companies and IMSS, connecting them at the federal and local levels. We collaborated as coordinators for the tours, dates, logistics and events. In addition, we used communication, design and PR strategies focused on creating a new consistent identity across all spaces to prompt interest of local communities and make them return to visit these spaces.
13 recovered spaces working as cultural expression centers
Exceeding expectations, the tour generated a positive impression among viewers and stakeholders, positioning IMSS as a key player in cultural welfare. We managed to recover and promote 13 neglected spaces for the local communities in each region.
