Become a leading voice regarding intellectual property in the most important media outlets in the country
Position BC&B as a benchmark regarding intellectual property
In a strategic alliance with Kaleidoscopio, BC&B Law & Business opted for the first time to implement a PR strategy, in order to position the legal firm as a leading voice regarding intellectual property in Mexico, in front of important opinion leaders and business media. The main challenge was to sow the bases of communication between BC&B and the media.
Corporate communication plan
We built a corporate communication manual based on the analysis of BC&B, including the key messages for the firm’s positioning in the media. In addition, we generated goodwill meetings with the main editors and opinion leaders in legal, business and tech areas. We also created a media content strategy paired with relevant issues on the public agenda to take advantage of their momentum.
BC&B as a leading voice regarding intellectual property
We managed to position BC&B as a benchmark regarding intellectual property in national and international forums, conferences and media, with coverage on radio, television, print, and online media, including Reforma, El Heraldo de México, El Financiero, Fractal de Foro TV, Forbes, Expansión, Merca 2.0, Foro Jurídico, Alto Nivel, among others.