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PRDe la data al impacto: Cómo los datos están redefiniendo la estrategia de comunicaciónDurante mucho tiempo, la comunicación se basaba principalmente en la intuición, la creatividad y la experiencia. Factores que siguen siendo valiosos, pero que hoy pueden complementarse con algo igual de poderoso: los datos. Esta combinación abre la puerta a decisiones más claras y estrategias que responden mejor a lo que la audiencia realmente necesita.
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PRLa nueva era del contenido generado por el usuario: ¿cómo aprovecharlo sin perder el control de tu marca?¿Cuándo fue la última vez que confiaste más en la reseña de un desconocido en redes que en la propia publicidad de una marca? Seguramente ayer, ¿cierto? No estás solo: hoy las decisiones de compra se basan más en experiencias reales que en grandes slogans.
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PRNo hacemos ruido. Construimos sentido. Reflexiones sobre comunicación y relaciones públicas desde mi experienciaHay profesiones que cuesta explicar. Y si el marketing suele prestarse a malentendidos, la comunicación y las relaciones públicas todavía más. En más de 16 años de trayectoria, he perdido la cuenta de las veces que me han preguntado: ¿A qué te dedicas exactamente? ¿Qué hacen en una agencia como Kaleidoscopio?
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PR¿Qué está en juego con tu reputación digital? Cómo construirla, protegerla y recuperarlaSi alguien busca tu marca en Google hoy, ¿qué encuentra? En una era donde la reputación se construye (o se destruye) con un click. Un mal comentario, una reseña desafortunada o incluso un silencio mal interpretado pueden escalar rápidamente y afectar la percepción que otros tienen sobre lo que haces, quién eres y si pueden confiar en ti.
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PREl valor oculto de un comunicado que no se publicóCuando un comunicado no “pega”: ¿Qué es lo que realmente pasa desde la perspectiva del PR? Hay veces que, después de trabajar durante días en un comunicado, afinar el ángulo, alinear el mensaje con los objetivos de negocio, validar datos y asegurarnos de que está bien escrito, pasa lo inesperado: no se publica. Ni una nota, ni una entrevista, ni una mención en redes. Silencio total.
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PR¿Y si tu marca hablara como una persona?Hoy más que nunca, los consumidores quieren más que buenos precios o productos bonitos: quieren sentir algo. Conectar. Identificarse. Las marcas que lo logran no son necesariamente las más grandes, sino las más humanas. Sí, leíste bien: marcas que se comunican con empatía, que cuentan historias reales y que no suenan a robot corporativo.
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PRCuando todo arde: Cómo manejar una crisis sin perder la cabeza (ni la reputación)Hoy, una crisis puede encenderse en minutos y volverse viral antes de que te termines tu primer cafecito del día. Una mala respuesta, un silencio incómodo o un error mal gestionado puede convertirse en tendencia y poner en juego la reputación que tanto le costó construir a tu marca.
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PRPosicionamiento de voceros y la importancia de media trainingTu marca puede tener el mejor producto del mercado, una visión poderosa o una historia que vale la pena contar. Pero si quien la representa no sabe comunicarlo con claridad y empatía, ese mensaje, simplemente, no llegará a tu audiencia.
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MarketingDrive your brand's success with the seeding strategyImagine that your brand starts to appear in the media and social networks without you having to pay for advertising. Sounds ideal, right? That's precisely what a well-executed seeding strategy achieves.
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MarketingInfluencer Marketing: The strategy that conquers audiencesBefore, brands spent millions on ads in magazines or television, hoping that someone would see them and be attracted to their products. Today, everything has changed. Social media has put power in the hands of consumers.
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PRArtificial Intelligence in Public Relations: Transforming Strategy and Boosting ResultsIn recent years, artificial intelligence (AI) has ceased to be a futuristic concept to become a key tool in various industries, and public relations (PR) is no exception.
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PRTop tips for becoming an expert in using AIPublic Relations is a space full of evolution and constant innovations that come to change the world
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MarketingThe humanization of brands: the secret to connecting with consumersMore than commercial transactions, brands today want to establish links with their consumers to be in direct contact with them. How can they achieve that emotional connection?
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Kaleidoscopio15 years of endless ideas and solid strategiesDriven by a firm conviction to contribute and make a difference in the communication industry, 15 years ago Karina Méndez, a Communications graduate, took on the challenge of creating Kaleidoscopio
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PR5 keys to successful multidisciplinary workTo be successful, PR experts should be able to think critically and creatively, as well as being able to draw on a wide variety of disciplines.
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Newsworthy7 Tips for Building Meaningful Relationships in the Age of HyperconnectionTechnology has transformed how we connect and interact with other people.
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TechnologyAI and marketing: challenges and innovationsThe advent of artificial intelligence (AI) has revolutionized numerous including marketing, and one of its most controversial applications is within the content creation field.
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TechnologyEmojis for business accounts? Learn to use them rightIn today’s digital landscape, effective communication goes beyond words.
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CommunicationE-books in 5 steps: the key to digital successThe way we consume different kinds of content has undergone a significant transformation.
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NewsworthyPride Month: Celebrating LGBTIQ+ Allied BrandsIn recent years, there has been a growing movement of brands that are publicly committed to equality and fairness.
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PRAlpha or Beta?: Do’s and don’ts to become an opinion leader in your industryIn a globalized world, brands must find innovative ways to stand out and attract their consumers’ attention.
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Marketing360º Marketing: 7 integrated communication strategiesAlso called holistic marketing, it refers to a strategy that seeks to reach customers at all possible touch points.
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KaleidoscopioWhat does it mean to be part of Kaleidoscopio Agency?The dream of entrepreneurship came from Karina Mendéz; CEO of Kaleidoscopio Agency and mentor of the brilliant minds that the agency houses.
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Newsworthy7 clues to face the Post-Pandemic Era challenges at workThe COVID-19 pandemic has radically transformed the way we live and work, creating new challenges for businesses.
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BrandingMore than words: graphic design as a communication toolHumans are visual beings, as we process visual information faster and more effectively than other types of information.
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KaleidoscopioSuccess Story: BioréActivated Charcoal Facial Cleanser. ROI of 25 to 1.
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PRLinkedIn for CEOs: 7 tips to create your personal brandPersonal branding has become a fundamental piece for any professional who wants to stand out in their sector.
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NewsworthyCultural dialogues between Mexico and Asia: 9 examples of the impact of Asian cultureAsian culture has had a significant impact in Mexico in areas such as economics, gastronomy, the arts, and technology.
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Newsworthy5 tips to create relevant podcasts for your marketing strategyQuietly but quickly, podcasts have been positioned in the public’s tastes.
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NewsworthyMarketing in the sports industryIt’s not surprising that the current sports industry moves millions of people and, therefore, exorbitant amounts of money.
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MarketingThe impact of Facebook on digital marketingDespite the recentness of its appearance, social networks have captured the attention and time of people around the world.
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MarketingContent marketing: the most profitable and effective strategyYou may be wondering why content marketing is still so present in campaigns for 2023.
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NewsworthyMental Health: Anxiety due to the Facebook, Instagram, and WhatsApp blackout?The World Health Organization (WHO) announced that one person commits suicide every 40 seconds.
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Marketing5 keys to B2B marketingWithout a target public there’s no marketing. Imagine then a B2B (business to business) company creating strategies like a B2C (business to consumer).
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Marketing6 email marketing trends: bringing back a classicEmail marketing is one of the first digital marketing tools. We could say it was a pioneer, since it has been used since the 70’s, but gained strength in the 90’s.
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PRWhat is the current profile for public relations?We are social beings, our entire civilization, its progress (or imbalance) is based on that, since each particular action has repercussions on society.
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KaleidoscopioGrowth happens in the midst of change: Kaleidoscopio Agency image revampMexico City, August 24, 2022. Kaleidoscopio Agency celebrates its 13th Anniversary with an image revamp.
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TechnologyMyths and tips about using #hashtagsThe history of the hashtag (#) proves that social networks (and the digital world) are shaped by the people who use them.
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NewsworthyTik Tok announces Shopping Ads in MexicoNo one has escaped to TikTok’s boom.
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TechnologyWhy is digital intelligence a must for today’s marketing ?Successful marketing strategies come from trial and error... or that’s what people usually say.
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MarketingIs Social Media Ideal for my Business?Talking about social networks is not novelty in 2020. For just over three years, social media has been growing steadily all over the world.
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NewsworthyFake News, a Dangerous Problem in Times of CrisisThe way we inform ourselves has changed dramatically since the internet arrived and became essential in every home.
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MarketingSuccessful Pride Campaigns: Sharing Values Is KeyJune is painted in rainbow colors to celebrate Pride Day or International LGBT+ Pride Day, which takes place every 28th of June.
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PRThe human connection in the digital eraWe are very close to complete the first year of social distancing derived from a health emergency that caught us off guard.
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KaleidoscopioWe celebrate 13 years of making dreams come true at Kaleidoscopio!Kaleidoscopio is celebrating! We are excited to share that this May we are 13 years old.
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MarketingThe Agile Method for More Effective Marketing StrategiesIn order to face the unsteadiness that the pandemic brought, adaptation became a key concept. It is a way to cope with adversity, but also to learn from it.
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KaleidoscopioEntrepreneur Day: An Interview with Kaleidoscopio’s Agency CEOWe talked about the challenges of becoming a young entrepreneur and the decisions that come with it, as well as the future of this company.
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NewsworthyGoogle Topics: the new proposal to replace cookiesIn 2020, Google announced an imminent goodbye to third-party cookies.
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CommunicationThe importance of Copyright and Creative Commons in the digital eraSo, why is it so important to talk about Copyright right now? The Covid-19 pandemic has changed the forms of communication.
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TechnologyTik Tok, how can I take advantage of it in my marketing strategy?Tik Tok is a social network we use to create and share videos with a maximum duration of 60 seconds.
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CommunicationMicro influencers and how to make them part of your digital strategyThe term refers to people who have the ability to contribute to consumer decision-making.
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CommunicationHow Does the Female Majority Influence the Fields of Strategic Communication?The marketing and public relations industry is an important sector for society because it represents a reflection of its state, its time, and prevailing ideals.
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BrandingThe importance of building and caring for a corporate imageIn the vast ocean the market is, in which every company seeks to position itself, building and caring for a corporate image is vital for your brand to stay in the mind of active and potential consumers.
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MarketingHuman-Centric Marketing: seeing clients as personsDoes a buyer persona the reality of a client or is it just an unreal character designed to buy?
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CommunicationTelevision Day: New Ways of CommunicatingThe first television broadcast happened in 1926, but it continued developing until 1937, when regular broadcasts began in the United Kingdom and France.
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CommunicationThe legal responsibility of a community managerProper management of social networks could be the road to success for any company, but irresponsibility in this management can trigger a definitive closure.
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MarketingInternational Social Media Day and its Responsible UseNowadays betting on social media marketing is fundamental to prevail.
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MarketingChristmas Marketing 2020: The Strategy that Will Define 2021This year forced us to extend the sense of closeness and to take that concept beyond physical contact.
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CommunicationInternational Blog DayBlogs are tools that have accompanied the history of the Internet since the beginning.
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NewsworthyBye Bye Millennials, Hello Gen ZersThese girls and boys grew up with a mobile in their pockets and all imaginable sources of information at hand, as well as rapid ways of solving problems.