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PRAlpha or Beta?: Do’s and don’ts to become an opinion leader in your industryIn a globalized world, brands must find innovative ways to stand out and attract their consumers’ attention.
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Marketing360º Marketing: 7 integrated communication strategiesAlso called holistic marketing, it refers to a strategy that seeks to reach customers at all possible touch points.
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KaleidoscopioWhat does it mean to be part of Kaleidoscopio Agency?The dream of entrepreneurship came from Karina Mendéz; CEO of Kaleidoscopio Agency and mentor of the brilliant minds that the agency houses.
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CommunicationMore than words: graphic design as a communication toolHumans are visual beings, as we process visual information faster and more effectively than other types of information.
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Newsworthy7 clues to face the Post-Pandemic Era challenges at workThe COVID-19 pandemic has radically transformed the way we live and work, creating new challenges for businesses.
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KaleidoscopioSuccess Story: BioréActivated Charcoal Facial Cleanser. ROI of 25 to 1.
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PRLinkedIn for CEOs: 7 tips to create your personal brandPersonal branding has become a fundamental piece for any professional who wants to stand out in their sector.
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NewsworthyCultural dialogues between Mexico and Asia: 9 examples of the impact of Asian cultureAsian culture has had a significant impact in Mexico in areas such as economics, gastronomy, the arts, and technology.
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Newsworthy5 tips to create relevant podcasts for your marketing strategyQuietly but quickly, podcasts have been positioned in the public’s tastes.
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NewsworthyMarketing in the sports industryIt’s not surprising that the current sports industry moves millions of people and, therefore, exorbitant amounts of money.
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MarketingThe impact of Facebook on digital marketingDespite the recentness of its appearance, social networks have captured the attention and time of people around the world.
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MarketingContent marketing: the most profitable and effective strategyYou may be wondering why content marketing is still so present in campaigns for 2023.
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NewsworthyMental Health: Anxiety due to the Facebook, Instagram, and WhatsApp blackout?The World Health Organization (WHO) announced that one person commits suicide every 40 seconds.
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Marketing5 keys to B2B marketingWithout a target public there’s no marketing. Imagine then a B2B (business to business) company creating strategies like a B2C (business to consumer).
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Marketing6 email marketing trends: bringing back a classicEmail marketing is one of the first digital marketing tools. We could say it was a pioneer, since it has been used since the 70’s, but gained strength in the 90’s.
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PRWhat is the current profile for public relations?We are social beings, our entire civilization, its progress (or imbalance) is based on that, since each particular action has repercussions on society.
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KaleidoscopioGrowth happens in the midst of change: Kaleidoscopio Agency image revampMexico City, August 24, 2022. Kaleidoscopio Agency celebrates its 13th Anniversary with an image revamp.
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TechnologyMyths and tips about using #hashtagsThe history of the hashtag (#) proves that social networks (and the digital world) are shaped by the people who use them.
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NewsworthyTik Tok announces Shopping Ads in MexicoNo one has escaped to TikTok’s boom.
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TechnologyWhy is digital intelligence a must for today’s marketing ?Successful marketing strategies come from trial and error... or that’s what people usually say.
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MarketingIs Social Media Ideal for my Business?Talking about social networks is not novelty in 2020. For just over three years, social media has been growing steadily all over the world.
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NewsworthyFake News, a Dangerous Problem in Times of CrisisThe way we inform ourselves has changed dramatically since the internet arrived and became essential in every home.
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MarketingSuccessful Pride Campaigns: Sharing Values Is KeyJune is painted in rainbow colors to celebrate Pride Day or International LGBT+ Pride Day, which takes place every 28th of June.
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PRThe human connection in the digital eraWe are very close to complete the first year of social distancing derived from a health emergency that caught us off guard.
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KaleidoscopioWe celebrate 13 years of making dreams come true at Kaleidoscopio!Kaleidoscopio is celebrating! We are excited to share that this May we are 13 years old.
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MarketingThe Agile Method for More Effective Marketing StrategiesIn order to face the unsteadiness that the pandemic brought, adaptation became a key concept. It is a way to cope with adversity, but also to learn from it.
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KaleidoscopioEntrepreneur Day: An Interview with Kaleidoscopio’s Agency CEOWe talked about the challenges of becoming a young entrepreneur and the decisions that come with it, as well as the future of this company.
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NewsworthyGoogle Topics: the new proposal to replace cookiesIn 2020, Google announced an imminent goodbye to third-party cookies.
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CommunicationThe importance of Copyright and Creative Commons in the digital eraSo, why is it so important to talk about Copyright right now? The Covid-19 pandemic has changed the forms of communication.
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TechnologyTik Tok, how can I take advantage of it in my marketing strategy?Tik Tok is a social network we use to create and share videos with a maximum duration of 60 seconds.
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CommunicationMicro influencers and how to make them part of your digital strategyThe term refers to people who have the ability to contribute to consumer decision-making.
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CommunicationHow Does the Female Majority Influence the Fields of Strategic Communication?The marketing and public relations industry is an important sector for society because it represents a reflection of its state, its time, and prevailing ideals.
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BrandingThe importance of building and caring for a corporate imageIn the vast ocean the market is, in which every company seeks to position itself, building and caring for a corporate image is vital for your brand to stay in the mind of active and potential consumers.
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MarketingHuman-Centric Marketing: seeing clients as personsDoes a buyer persona the reality of a client or is it just an unreal character designed to buy?
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CommunicationTelevision Day: New Ways of CommunicatingThe first television broadcast happened in 1926, but it continued developing until 1937, when regular broadcasts began in the United Kingdom and France.
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CommunicationThe legal responsibility of a community managerProper management of social networks could be the road to success for any company, but irresponsibility in this management can trigger a definitive closure.
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MarketingInternational Social Media Day and its Responsible UseNowadays betting on social media marketing is fundamental to prevail.
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MarketingChristmas Marketing 2020: The Strategy that Will Define 2021This year forced us to extend the sense of closeness and to take that concept beyond physical contact.
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CommunicationInternational Blog DayBlogs are tools that have accompanied the history of the Internet since the beginning.
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NewsworthyBye Bye Millennials, Hello Gen ZersThese girls and boys grew up with a mobile in their pockets and all imaginable sources of information at hand, as well as rapid ways of solving problems.
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TechnologyAR, VR and AI: The New Tools of MarketingThe speed at which new technologies and forms of communication are running force us to adapt and keep up with our marketing strategies.
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BrandingAm I Following the Desing Trends for Social Media?One of the reasons why it is advisable to make the most of a timely use of desing trends is they allow us to start up-to-the-minute compared to the rest of the other brands and competitors.
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CommunicationBlue Monday, an outdated marketing campaignSurely you have heard of the saddest day of the year or Blue Monday ("Blue Monday" because in Anglo-Saxon culture, this color is related to sadness.
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PRPodcasts for my marketing strategy?On its first days it started as radio content for Apple users, it was available at any time and it could be stored in the users’ devices. They could even create original content and share it.
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PR5 Challenges for Public Relations Facing the Digital WorldWith the emergence of innovations in the digital world, public relations experts have changed their ways of creating efficient communication strategies for brands.
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KaleidoscopioThese 11 Years Are Just the BeginningOur origin was founded on the vision and courage of Karina Méndez, the creator of Kaleidoscopio who, driven by passion for her profession, decided to make a team that was able to transmit her love for communication strategies, public relations, and marketing.
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PRWhy Should I Hire a Public Relations Expert for my Company?Using the appropriate channels to influence the right audience will bring your company measurable and useful results to achieve your goals.
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TechnologyWhy Considering Digital Wellness and #DigitalDetox when Planning my Social Network Strategy?In 1962 John F. Kennedy, President of the United States of America, gave a truly inspiring speech before the Congress of his country.
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CommunicationInternal communication: main errors and good practices to implement nowIn marketing business there is a constant dialogue about how to communicate.
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MarketingHow to create an unforgettable shopping experiencePerhaps the oldest knowledge of marketing is "the customer comes first." And what comes to mind with this usually is treating your clients with attention and kindness.
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MarketingMarketing and Pride Month: the best campaign is consistencyThere are countless ways to plan an LGBTQ+ Pride campaign and tips are everywhere.
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Marketing6 steps to implement SMarketingHave you heard about SMarketing? It is the alignment of two important areas to the company’s growth: sales and marketing.
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MarketingSolidary marketing: connecting with people from valuesThe changes experienced during 2020 were a watershed that broke with what was considered immovable and the way to understand marketing was no exception.
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PRBusiness growth: the importance of a good work environmentWithin the framework of Labor Day, it becomes necessary to highlight the importance of promoting a healthy work environment.
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CommunicationThe legal responsibility of a community managerProper management of social networks could be the road to success for any company, but irresponsibility in this management can trigger a definitive closure.
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Technology7 tips to maximize your cybersecurityIs your company’s IT security not a priority? It will be after knowing that Mexico is the second country in a ranking of cyberattacks victims in Latin America.
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Marketing2022 Claims for a Technological, But No Less Human, Marketing PartnerMarketing is going through a time when doors are being opened in all areas of the market —even the most traditional ones— and digitalization provides a friendly, effective, measurable, and attractive way to grow businesses.
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Technology6 Tips for Using LinkedIn Effectively in B2B EnterprisesLinkedIn is among the pioneer social networks, but over time many of them have become a memory from the past, like Hi5, Friendster and MySpace, for example.
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MarketingWorld Entrepreneurship Day: 10 Marketing Tips for Digital BusinessesWorld Entrepreneurship Day is celebrated on April 16th, in order to support and encourage entrepreneurs and those looking to start a business.
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TechnologyPersonalize and customize: the future of the shopping experienceThe recommendations from Amazon and Netflix are just what we didn’t know we needed until we saw them.