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Alpha or Beta?: Do’s and don’ts to become an opinion leader in your industry
In a globalized world, brands must find innovative ways to stand out and attract their consumers’ attention.
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360º Marketing: 7 integrated communication strategies
Also called holistic marketing, it refers to a strategy that seeks to reach customers at all possible touch points.
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What does it mean to be part of Kaleidoscopio Agency?
The dream of entrepreneurship came from Karina Mendéz; CEO of Kaleidoscopio Agency and mentor of the brilliant minds that the agency houses.
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More than words: graphic design as a communication tool
Humans are visual beings, as we process visual information faster and more effectively than other types of information.
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7 clues to face the Post-Pandemic Era challenges at work
The COVID-19 pandemic has radically transformed the way we live and work, creating new challenges for businesses.
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Success Story: Bioré
Activated Charcoal Facial Cleanser. ROI of 25 to 1.
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LinkedIn for CEOs: 7 tips to create your personal brand
Personal branding has become a fundamental piece for any professional who wants to stand out in their sector.
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Cultural dialogues between Mexico and Asia: 9 examples of the impact of Asian culture
Asian culture has had a significant impact in Mexico in areas such as economics, gastronomy, the arts, and technology.
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5 tips to create relevant podcasts for your marketing strategy
Quietly but quickly, podcasts have been positioned in the public’s tastes.
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Marketing in the sports industry
It’s not surprising that the current sports industry moves millions of people and, therefore, exorbitant amounts of money.
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The impact of Facebook on digital marketing
Despite the recentness of its appearance, social networks have captured the attention and time of people around the world.
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Content marketing: the most profitable and effective strategy
You may be wondering why content marketing is still so present in campaigns for 2023.
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Mental Health: Anxiety due to the Facebook, Instagram, and WhatsApp blackout?
The World Health Organization (WHO) announced that one person commits suicide every 40 seconds.
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5 keys to B2B marketing
Without a target public there’s no marketing. Imagine then a B2B (business to business) company creating strategies like a B2C (business to consumer).
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6 email marketing trends: bringing back a classic
Email marketing is one of the first digital marketing tools. We could say it was a pioneer, since it has been used since the 70’s, but gained strength in the 90’s.
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What is the current profile for public relations?
We are social beings, our entire civilization, its progress (or imbalance) is based on that, since each particular action has repercussions on society.
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Growth happens in the midst of change: Kaleidoscopio Agency image revamp
Mexico City, August 24, 2022. Kaleidoscopio Agency celebrates its 13th Anniversary with an image revamp.
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Myths and tips about using #hashtags
The history of the hashtag (#) proves that social networks (and the digital world) are shaped by the people who use them.
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Tik Tok announces Shopping Ads in Mexico
No one has escaped to TikTok’s boom.
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Why is digital intelligence a must for today’s marketing ?
Successful marketing strategies come from trial and error... or that’s what people usually say.
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Is Social Media Ideal for my Business?
Talking about social networks is not novelty in 2020. For just over three years, social media has been growing steadily all over the world.
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Fake News, a Dangerous Problem in Times of Crisis
The way we inform ourselves has changed dramatically since the internet arrived and became essential in every home.
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Successful Pride Campaigns: Sharing Values Is Key
June is painted in rainbow colors to celebrate Pride Day or International LGBT+ Pride Day, which takes place every 28th of June.
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The human connection in the digital era
We are very close to complete the first year of social distancing derived from a health emergency that caught us off guard.
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We celebrate 13 years of making dreams come true at Kaleidoscopio!
Kaleidoscopio is celebrating! We are excited to share that this May we are 13 years old.
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The Agile Method for More Effective Marketing Strategies
In order to face the unsteadiness that the pandemic brought, adaptation became a key concept. It is a way to cope with adversity, but also to learn from it.
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Entrepreneur Day: An Interview with Kaleidoscopio’s Agency CEO
We talked about the challenges of becoming a young entrepreneur and the decisions that come with it, as well as the future of this company.
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Google Topics: the new proposal to replace cookies
In 2020, Google announced an imminent goodbye to third-party cookies.
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The importance of Copyright and Creative Commons in the digital era
So, why is it so important to talk about Copyright right now? The Covid-19 pandemic has changed the forms of communication.
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Tik Tok, how can I take advantage of it in my marketing strategy?
Tik Tok is a social network we use to create and share videos with a maximum duration of 60 seconds.
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Micro influencers and how to make them part of your digital strategy
The term refers to people who have the ability to contribute to consumer decision-making.
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How Does the Female Majority Influence the Fields of Strategic Communication?
The marketing and public relations industry is an important sector for society because it represents a reflection of its state, its time, and prevailing ideals.
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The importance of building and caring for a corporate image
In the vast ocean the market is, in which every company seeks to position itself, building and caring for a corporate image is vital for your brand to stay in the mind of active and potential consumers.
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Human-Centric Marketing: seeing clients as persons
Does a buyer persona the reality of a client or is it just an unreal character designed to buy?
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Television Day: New Ways of Communicating
The first television broadcast happened in 1926, but it continued developing until 1937, when regular broadcasts began in the United Kingdom and France.
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The legal responsibility of a community manager
Proper management of social networks could be the road to success for any company, but irresponsibility in this management can trigger a definitive closure.
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International Social Media Day and its Responsible Use
Nowadays betting on social media marketing is fundamental to prevail.
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Christmas Marketing 2020: The Strategy that Will Define 2021
This year forced us to extend the sense of closeness and to take that concept beyond physical contact.
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International Blog Day
Blogs are tools that have accompanied the history of the Internet since the beginning.
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Bye Bye Millennials, Hello Gen Zers
These girls and boys grew up with a mobile in their pockets and all imaginable sources of information at hand, as well as rapid ways of solving problems.
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AR, VR and AI: The New Tools of Marketing
The speed at which new technologies and forms of communication are running force us to adapt and keep up with our marketing strategies.
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Am I Following the Desing Trends for Social Media?
One of the reasons why it is advisable to make the most of a timely use of desing trends is they allow us to start up-to-the-minute compared to the rest of the other brands and competitors.
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Blue Monday, an outdated marketing campaign
Surely you have heard of the saddest day of the year or Blue Monday ("Blue Monday" because in Anglo-Saxon culture, this color is related to sadness.
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Podcasts for my marketing strategy?
On its first days it started as radio content for Apple users, it was available at any time and it could be stored in the users’ devices. They could even create original content and share it.
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5 Challenges for Public Relations Facing the Digital World
With the emergence of innovations in the digital world, public relations experts have changed their ways of creating efficient communication strategies for brands.
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These 11 Years Are Just the Beginning
Our origin was founded on the vision and courage of Karina Méndez, the creator of Kaleidoscopio who, driven by passion for her profession, decided to make a team that was able to transmit her love for communication strategies, public relations, and marketing.
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Why Should I Hire a Public Relations Expert for my Company?
Using the appropriate channels to influence the right audience will bring your company measurable and useful results to achieve your goals.
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Why Considering Digital Wellness and #DigitalDetox when Planning my Social Network Strategy?
In 1962 John F. Kennedy, President of the United States of America, gave a truly inspiring speech before the Congress of his country.
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Internal communication: main errors and good practices to implement now
In marketing business there is a constant dialogue about how to communicate.
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How to create an unforgettable shopping experience
Perhaps the oldest knowledge of marketing is "the customer comes first." And what comes to mind with this usually is treating your clients with attention and kindness.
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Marketing and Pride Month: the best campaign is consistency
There are countless ways to plan an LGBTQ+ Pride campaign and tips are everywhere.
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6 steps to implement SMarketing
Have you heard about SMarketing? It is the alignment of two important areas to the company’s growth: sales and marketing.
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Solidary marketing: connecting with people from values
The changes experienced during 2020 were a watershed that broke with what was considered immovable and the way to understand marketing was no exception.
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Business growth: the importance of a good work environment
Within the framework of Labor Day, it becomes necessary to highlight the importance of promoting a healthy work environment.
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The legal responsibility of a community manager
Proper management of social networks could be the road to success for any company, but irresponsibility in this management can trigger a definitive closure.
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7 tips to maximize your cybersecurity
Is your company’s IT security not a priority? It will be after knowing that Mexico is the second country in a ranking of cyberattacks victims in Latin America.
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2022 Claims for a Technological, But No Less Human, Marketing Partner
Marketing is going through a time when doors are being opened in all areas of the market —even the most traditional ones— and digitalization provides a friendly, effective, measurable, and attractive way to grow businesses.
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6 Tips for Using LinkedIn Effectively in B2B Enterprises
LinkedIn is among the pioneer social networks, but over time many of them have become a memory from the past, like Hi5, Friendster and MySpace, for example.
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World Entrepreneurship Day: 10 Marketing Tips for Digital Businesses
World Entrepreneurship Day is celebrated on April 16th, in order to support and encourage entrepreneurs and those looking to start a business.
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Personalize and customize: the future of the shopping experience
The recommendations from Amazon and Netflix are just what we didn’t know we needed until we saw them.