14 interviews and 64 publications on radio, television, print, and online media
Education First (EF) is a world leader in education and cultural exchange programs. Aiming to increase brand recognition in Mexico, they joined Kaleidoscopio as a strategic ally to spread the results of the English Proficiency Index (EPI), which shows the impact of proficiency in the English language in the participating countries, with a sample of one million adults in the world.
Interview management and content positioning
We coordinated a media tour with the brand’s spokesperson, Beata Schmid, who gave interviews on the subject. In addition, we created a press release that talked about the study and the panorama of the English language in Mexico. Lastly, the EF education offer was promoted by visiting educational institutions.
14 interviews and 64 publications on television, radio, newspapers, and online media
We promoted brand recognition in Mexico. The spokeswoman gave a total of 14 interviews, and we got coverage from 64 publications on television, radio, print, and online media, including: W Radio 96.9 FM with Martha Debayle, Forbes, Merca 2.0 and Reforma, with a commercial equivalence that exceeded six million Mexican pesos.