Launch event without mention of the brand
More than 200 publications in radio, television, print, and online media
Ensure interest in the event without revealing the brand’s name
Roku is the TV streaming pioneer. Upon arrival in Mexico, they allied with Kaleidoscopio to hold the launch event. The challenge was to ensure the interest of the most important media in the country without revealing the name of the product to be presented, the content to be launched, or the brand.
“No communication” campaign
Through a strategy based on “non-communication”, we worked in generating great expectation around the event with attractive and intelligent content. We built messages, a countdown campaign, and awareness around the event, which at the same time helped to close interviews with brand spokespersons.
40 media at the event and more than 200 publications
Roku's presentation in Mexico was a success, with an attendance of 40 media outlets and more than 200 publications in radio, television, print, and online media.