From football player to presenter, Hugo Sánchez Presents
Interviews conducted with major marketing, sports and entertainment media
PR | Interviews
The new angle of the greatest figure of Mexican soccer
Hugo Sánchez Presentsis the exclusiveStar+/ESPN program, where we can see the athlete in an interview format with special guests from the artistic, sports, social, and political worlds. The challenge was to generate interest in the new facet of the Mexican soccer player, Hugo Sánchez, as host of his own program.
Hugo Sanchez through time
As part of the PR strategy, interviews and informative notes were closed with important leading voices and specialized media. This way, Hugo Sánchez, through his career and anecdotes, shared key information about what could be expected in the first episodes and who his guests were.
Interviews with the most important media outlets in the country
The launch of the series was very successful. It generated great interest by entertainment, marketing and sports media such as Récord, Medio Tiempo, El Sol de México, Cracks MX, among others.