Star Wars x Red Devils
Star Wars and Red Devils: an intergalactic collaboration for May 4th. 2 brands, 1 passion; an epic event. PR & Media | Influencers | Stadium Experience | Interviews.
Star Wars x Red Devils
Star Wars and Red Devils: an intergalactic collaboration for May 4th. 2 brands, 1 passion; an epic event. PR & Media | Influencers | Stadium Experience | Interviews.
A Challenge Worthy of the Force
Picture this: a legendary Mexican Baseball League team and one of the most iconic film franchises of all time in one collaboration.
The Red Devils of Mexico and Star Wars had a big mission: to launch a special jersey to commemorate the 4th of May (the famous "May the 4th be with you"), but they needed to make sure that the news generated noise in the media, social networks and influencers. How do we manage to connect these two worlds to create a community united by passion?
An intergalactic master plan
We knew that the key was to tell a powerful story and activate the right audiences. To achieve this, we released a press release highlighting the collaboration and announcing the presentation of the exclusive jersey in the match against the Guerreros de Oaxaca. But we don't stop there.
We carefully mapped sports media, general press, and influencer communities to ensure coverage reached both audiences. In addition, we created an immersive experience in the stadium, combining the spirit of baseball with an intergalactic atmosphere. And as the icing on the cake, we have the presence of Dafne Keen, star of "The Acolyte", adding even more hype to the collaboration.
As if that were not enough, we secured interviews in Tier 1 media such as Reporte Índigo, Produ and El Sol de México with Santiago Harp, vice president of the board of directors of the Diablos, and Luis Lomeí, Vice President & GM DCP Disney Consumer Products. They shared the vision and synergy between baseball and Star Wars, reinforcing the message of union between these two great communities.
An impact from another planet: In less than an hour, the collection sold out on digital media.
When it came time for the match, there were no more jerseys available: Darth Maul's were the first to disappear. And in the stands, nearly 20,000 fans enjoyed an event that not only celebrated the sport, but also their passion for Star Wars.
The media also echoed the event: 622 repercussions in media such as Chilango, El Gráfico, Record, Esto and 24 Horas, which documented the intergalactic fever that this collaboration unleashed. In total, we reached 193,707,510 people, consolidating this campaign as a resounding success.
At Kaleidoscope, we know that the best stories are the ones that connect communities, passions, and emotions. And this case is proof that, with the right strategy, any union can become an absolute success.
¡May the force (and marketing) continue to be with us!
