When speed goes beyond the track
PR & Outreach | Content creators | Immersive experience | Digital conversation
PR & Outreach | Content creators | Immersive experience | Digital conversation
The Indianapolis 500 is one of the most iconic motorsport events in the world and, for its 2025 edition, the broadcast through ESPN and Disney+ represented an opportunity to connect with new audiences beyond traditional coverage. The main challenge was to turn a live broadcast into a shared, close and authentic experience—especially among content creators whose passion for speed and motorsports could translate into organic and relevant digital conversations.
Beyond simply informing about the event, the goal was to generate affinity, excitement and real engagement, avoiding rigid formats or forced messages. The watch party needed to feel like a natural gathering for those who live motorsports as part of their lifestyle.
To achieve this, content creators with a genuine interest in motorsports and speed culture were invited, carefully selecting profiles aligned with the spirit of the Indianapolis 500. The event took place at Gokart Manía, a venue that made it possible to bring the competitive essence of the race into a dynamic, participatory pre-experience.
Before the broadcast, attendees took part in qualifying rounds and a final go-kart race, creating an atmosphere of closeness, excitement and friendly competition. This initial moment not only strengthened the overall experience, but also allowed content to start being created organically, from real moments rather than instructions. Afterwards, the creators gathered to watch the live broadcast of the Indianapolis 500 on Disney+, sharing the experience with their communities in real time. As part of the event, both content creators and their guests received a special ESPN and Disney+ kit, designed to commemorate the race and extend the experience beyond the screen.
Throughout the event, Kaleidoscopio Agency supported the process through outreach, guest registration and operational assistance, ensuring that the experience flowed naturally and that attendees felt comfortable, focused on enjoying and sharing the moment.
The watch party positioned the Indianapolis 500 broadcast as a lived and shared experience, going beyond the screen. As a result of the event, 170 organic posts were generated across traditional media and social platforms, driven by content creators such as Carla Fernanda from F1 para novatos, Bazooka Joe, Diana Valero, among others, who amplified the excitement through authentic storytelling aligned with their audiences.
The outcome was a natural conversation around the race, motorsports and the ESPN and Disney+ broadcast, strengthening the connection with a key community of speed fans and proving the value of in-person experiences as powerful drivers of relevant and credible content.
