What defines a B2B?
This type of business works in a specialized and corporate market: companies that sell to other companies. They have a long customer journey, since they have to deal with several people who make decisions within the operation and the purchase usually takes longer; also, there are negotiations involved. The market is usually smaller compared to B2C businesses, which is massive, but sales are usually constant and remain stable because there are contracts involved or solid networks are created within the industry. The strategy of these businesses should be based on creating and transmitting a positive, knowledgeable and safe image of the organization, as well as on the logic of the product or service, its characteristics and benefits.