How does the presence of women influence advertising?
Marketing and public relations are a clear example of a field in which women have worked hard through their professional skills and, in many cases, have broken the glass ceiling. Many of them start and lead agencies under ideals of gender equality that allow people to develop regardless of their gender.
Its strong presence in advertising allows messages to be shown from a parity of perspectives, which means it’s no longer an entirely male vision. On the contrary, it benefits the eradication of female stereotypes that promote the objectification of women’s bodies and the discourses against the wage gap, inequality and gender violence take the importance and seriousness they deserve. Women have become an agent of change in one of the most influential industries for society.