How Does the Female Majority Influence the Fields of Strategic Communication?

24 August 2022 | Communication

The marketing and public relations industry is an important sector for society because it represents a reflection of its state, its time, and prevailing ideals.

The importance of this industry lies in the strong influence it has on people’s behavior, since its speeches always encourage action and decision. It’s produced fastly and now it’s transmitted immediately through all communication channels thanks to the technological advance that has accelerated its growth over the last few years. That is why both advertising and public relations are key to the development of societies both ideologically and behaviorally.

Women and communication

Those who work or have worked in advertising or communication agencies will not be surprised to know that women are predominant in these fields, which is natural when considering that they are the majority in Social careers. Women and communication have been closely linked since ancient times and over the years they have turned the communication niche into a stronghold from which they give voice to ideas that address gender inequality.

According to Adecec (Association of Consulting Companies in Public Relations and Communication), more than 72% of the positions in advertising and communication agencies are held by women. This industry is the field where women develop their professional and creative skills vastly, allowing them to open communication channels for other women. In other words, sorority allows women who occupy high positions in agencies to open paths for the new female generations.

How does the presence of women influence advertising?

Marketing and public relations are a clear example of a field in which women have worked hard through their professional skills and, in many cases, have broken the glass ceiling. Many of them start and lead agencies under ideals of gender equality that allow people to develop regardless of their gender.

Its strong presence in advertising allows messages to be shown from a parity of perspectives, which means it’s no longer an entirely male vision. On the contrary, it benefits the eradication of female stereotypes that promote the objectification of women’s bodies and the discourses against the wage gap, inequality and gender violence take the importance and seriousness they deserve. Women have become an agent of change in one of the most influential industries for society.

March 8 is the day to commemorate and recognize the work that women do every day in all fields of society, but at Kaleidoscopio, particularly, we are proud that our industry is an example for the rest of the labor fields in the fight against gender inequality.

How Does the Female Majority Influence the Fields of Strategic Communication?