Is Social Media Ideal for my Business?

And of course, Mexico is not staying behind, as trends for smartphone use have been increasing since 2016, since it is reported that about 92% of people use it to access the Internet, while laptops use is 32.6%.

Web surfers spend around 200 minutes on social networks, that is 37 hours a month. Brands are aware of these trends, which are now key for marketing strategies. The increase of users in each of these platforms, according to trends and ranges of age, sex and socioeconomic level, make them important means to obtain business opportunities.

While different social media platforms have the advantage of being very intuitive and user-friendly for customers to create ad campaigns, it is important not to get carried away by this apparent simplicity and to get advice from experts on the field of digital marketing strategies for social networks. Let’s put it this way: it is not the same knowing the product or service that is sold perfectly than to communicate with the end-user or with potential buyers. If within our company we have an expert in the production line, why not considering having also an expert in digital communication?

Because a digital marketing strategy on social networks is not just about posting content and waiting for a response from network users. It involves deciding which social network is suitable for business’ field, segmenting users and potential clients, generating conversations, giving follow-up to comments and interactions, and, above all, having a deep knowledge of the trends that are changing month after month, planning to maintain a position among the competition and keeping customers captive.

There are several advantages to a good social media strategy for business. A well-carried interaction between brands and consumers allows creating a more human relationship, which translates into trust, fidelity and credibility, essential elements to strengthen the image of a business.

Finally, social media is probably the best way for a brand to make itself known nowadays. With so many users, the correct planning of a social media strategy that includes original content guided by storytelling, ads and calls to action results in more potential customers, better brand positioning and, above all, in a much deeper relationship with clients.