Some advantages of this type of influencers are the following:
● They have great credibility, since they are often consumers of the brand they sponsor.
● This very closeness to a brand makes it more likely that they will make follow ups on what they publish.
● They can introduce a brand in niche markets.
● They have the ability to generate publicity that feels natural, in the form of recommendations.
● Their engagement allows higher conversions.
● The cost per mentions is significantly lower than macro influencers, so the ROI is higher.
● They already have a segmentation of their audience
● Ya cuentan con una segmentación de su público.