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15 years of endless ideas and solid strategiesDriven by a firm conviction to contribute and make a difference in the communication industry, 15 years ago Karina Méndez, a Communications graduate, took on the challenge of creating Kaleidoscopio
PR | Events | Brand Identity
Challenge: Position the new Bioré product line and brand identity
Bioré is a company focused on skin care, specialized in pores. For its new activated charcoal-based facial cleanser, the biggest challenge was launching its line of products for young women in tandem with the new brand identity.
Strategy: Success Story: Bioré
Public relations and corporate identity strategies were developed. During the campaign and the event, design, communication, environment, branding, and setting worked together with the new image identity of the brand. In addition, we worked to reduce the negative connotation generated by the color of the product by linking charcoal with facial cleansing.
Results: ROI of 25 to 1
We managed to position charcoal as one of the most effective cleaning methods; publications were made by guest editors in their magazines and personal accounts. Also, at all times we transmitted Bioré’s new identity. The ROI for this project was 25 to 1 thanks to the alliance with Kaleidoscopio.
