The impact of Facebook on digital marketing

08 February 2023 | Marketing

Despite the recentness of its appearance, social networks have captured the attention and time of people around the world.

Over the years, many of the most popular social networks have undergone a transition: in addition to being communities where people connect socially, they have also become powerful tools for all types of businesses. Therefore, it’s not surprising that a network like Facebook has become key within marketing and communication strategies. Currently, its tools for companies allow brands or businesses to grow and strengthen, no matter their type or size.

The purpose: connecting

Perhaps Facebook’s case is the most paradigmatic; one could say it was the first to turn its functionality towards companies. When the network was born in 2004, it was with the purpose of connecting people with their families, friends and people with similar interests. Its popularity grew quickly and today it leads the ranking of the most used social networks.

For businesses seeking to grow, the social network has become an ideal tool, since the way in which its users already interact promotes peer to peer recommendations and encourages the consolidation of a brand’s prestige, in addition to being economically accessible.

On Facebook’s path to becoming a powerful instrument for digital marketing, it has developed some key tools:

Target audiences

It is possible to determine the audience to which a marketing strategy will be directed. To achieve this, it is necessary to identify the demographic data of potential customers, such as gender, age, educational level, consumption habits and other preferences. This way it is much easier to optimize the budget allocated to campaigns, offering more precisely what meets the needs of your customers and creating stronger bonds with consumers.

Creation of planned campaigns

Every day it’s becoming easier to create affordable advertising campaigns with greater scopes. A great achievement of this platform is that it allowed small businesses and ventures to create campaigns targeting customer conversion with lower investments than those of older campaigns. Facebook Ads allows all types of companies to have a greater scope within the platform, with costs starting at 50 Mexican cents and optimization strategies such as bidding.

Data analysis

In marketing, measuring results is key. The data is essential to make adjustments in the strategies or to continue on the same path. Before the digital age, but especially before the explosion of social networks, obtaining data was complicated. Facebook statistics show monthly reports that allow you to reorient or establish new strategies to boost your business, as well as examine the performance of your campaigns, the engagement with your content and conversions on and off the platform.

Customer support

Communication tools allow us to be closer to consumers, so essential in post-sales service. New technologies such as chatbots have also made work easier, because it allows communication with potential customers 24/7, which generates loyalty and reinforces a good reputation.

Better results in your sales

In short, Facebook revolutionized digital marketing around the world thanks to its strong and simple but powerful tools. Today, it is a great ally to boost business. Undoubtedly, the social network revolution towards businesses has had a favorable impact on how to promote a brand, as well as engaging costumers into more active roles, easily searching for information and opinions on products. If you want better results in your sales, lean on this social platform to achieve it.