Tik Tok, how can I take advantage of it in my marketing strategy?

25 August 2022 | Technology

Tik Tok is a social network we use to create and share videos with a maximum duration of 60 seconds. The user can create his/her videos with filters inspired by augmented reality, add audio or music of their choice and share it. You can also browse and interact with the content of the users you follow, as well as send messages.

Actually Tik Tok has only a few features and relies on simplicity to build a quick and easy experience, one that fully explores all of its creative features. How much can we say in 60 seconds video?

Tik Tok users

For starters, it is very important to figure out who the Tik Tok users are, consisting on more than 500 million people, most of them under the age of 25. It is a social network that fits perfectly with the new ways of communication younger generations prefer, where you can find everything in video format, with different subjects such as education, tutorials and, of course, entertainment.

Video is becoming an increasingly powerful resource which is also permeating marketing by a strong and accelerated change in social media. No matter what, you must adapt. But, before getting into the subject of video creation, you must keep in mind that this resource can be whether very valuable or an expense without benefits if it is carried out in the wrong way. What do we mean by that? We only have the first seconds of a video to capture the attention of the user, who can skip it or stay until the end. The most important thing is to capture his/her attention and keep it. It uses a different language: fast, concise, clear content which follows a clear line. It is about creating microstories and forming an atmosphere, as well as a community through them.

Tik Tok es una red social para crear y compartir videos con una duración máxima de 60 segundos.

We know that the torrential growth that Tik Tok is having raises many questions about how can it change the course of marketing, that is why here we solve some of the most frequent questions:

Can Tik Tok help my marketing strategy?

As any marketing strategy, the most important is to know your audience. We already mentioned that more than 40% of Tik Tok users are under the age of 25. You must study what percentage of your audience oscillates between these ages and what their behavior is like. From this study you will know if it is profitable to invest in a Tik Tok strategy or not.

Why is it so successful?

Since it is a simple application to use, it offers short content that can be quickly absorbed and, in addition, it allows users to exploit their creativity. Another advantage is one of its hottest trends: challenges, which allow brands to create community.

Is it hard to use?

No, it is actually very simple, and it has a great resemblance to Instagram. The user films and can immediately make use of filters, sounds, emoji, stickers and editing tools to cut, combine and duplicate the videos.

Is it only a trend?

This is a frequent question asked; however, although the excessive growth of Tik Tok can make us think that, it is an application that is well thought out according to the tastes of new generations and that brings together the best of the most used social networks in the world. We cannot declare that it could be a threat to a shark like Facebook, but its expansion has positioned it close to the big fish. Tik Tok growth statistics are very similar to the beginnings of other large social networks.

How can I take advantage of it?

If the comparative study between your audience and Tik Tok users gives you the green light to continue, it is time to take advantage of everything this network has to offer. One of the great qualities of Tik Tok is that it is focused on representing a lifestyle that you can take advantage of to highlight your human sense in the market, that is, to show the strength of your company from its sense of integrity. It also allows you to form a community between your team, your current and future consumers, creating an environment of trust. Although Tik Tok is present in many countries, perhaps at first you should focus on establishing your company as an influencer in your locality, positioning yourself there and then expanding your horizons with more certainty.

How can I start?

You should take advantage of the tools this social network offers. Also, do not lose sight of your audience so that your content does not lose direction and communicates a tedious or unclear message. Remember your content must catch your viewers attention in the first moment, that understanding the information should not represent an effort, and that it must hold a human touch. There are other social networks for you to be serious and to transmit a lot of information; Tik Tok allows you to show the other side of your company.