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15 years of endless ideas and solid strategiesDriven by a firm conviction to contribute and make a difference in the communication industry, 15 years ago Karina Méndez, a Communications graduate, took on the challenge of creating Kaleidoscopio
Over the past 14 years, we have faced multiple challenges, from designing and directing global communications strategies, negotiating and closing win-win alliances between different brands, transmitting memorable stories and messages through social and cultural events, to facing various crises for which we have built and implemented successful and efficient protocols.
It has become a fundamental part of our work to propose, develop, execute, and report strategies; and most importantly, we have established deep bonds with our partners and their target audiences.
Among our allies (as we like to call our clients) we have been fortunate to have large national and international corporations in different fields, both in the public and private sectors. Each project has provided us with the opportunity and drive to keep the team constantly updated, growing, and learning.
Our expertise has no limits.
In the entertainment industry, we have extensive experience managing accounts for streaming services such as The Walt Disney Company (Disney+ y Star+), guaranteeing a positive presence in the media, with effective communication plans that include the construction of cohesive messages, brand identity, corporate reputation, as well as finding the most appropriate platforms to broadcast them. With our partner Acorn TV, a platform specialized in TV series and movies from the United Kingdom, Australia, Canada, and New Zealand, we have developed a social media plan that has allowed them to connect with communities in the Spanish-speaking market.
We have welcomed to Mexico large technology companies such as Roku and TeamViewer, who provide a connectivity platform that allows access, control, management, monitoring, and remotely repairing of devices of any sort. In the mass consumption sector such as Yves Rocher and Stanhome of Groupe Rocher, we communicated the transformation process of the Group and its steps for the future, in addition to transmitting the union of sister brands in Mexico.
Within the education industry, our collaboration with Education First stands out; as well as in the business, technology, and health sector, the first legal and business firm in Mexico: BC&B; and the Mexican laboratory Avimex, for whom we have successfully provided communication consultancy for their different products and projects.
Lastly, as an agency we have led artistic-cultural projects for theInstituto Mexicano del Seguro Social (IMSS). In addition to contributing to the positioning of the KidZania concept; having been responsible for the implementation of its global communication strategy to effectively homologate its "voice" in all countries and cities where the franchise is established.
We are deeply proud of our CEO Karina Méndez, who serves as a mentor and friend to every member of the agency; whose determination, perseverance, and thirst for knowledge we deeply admire. As an agency, we are honored to be able to host brilliant and creative minds through job creation, whom are and will be responsible for telling the most exciting stories that our business partners want to share.
To conclude this article, we would like to thank all who make up Kaleidoscopio Agency:
our talented and powerful team of journalists, friends, and content creators, who have always supported us and are a vital part of our work; and to you Kari, for taking the brave decision of betting on entrepreneurship and for allowing us to grow alongside you.
Happy Anniversary to us! 14 years fulfilling our dream and counting!