Why Considering Digital Wellness and #DigitalDetox when Planning my Social Network Strategy?

26 July 2022 | Technology

In 1962 John F. Kennedy, President of the United States of America, gave a truly inspiring speech before the Congress of his country, in which he spoke for the first time about the importance of a specific group that nobody had taken into account until then.

It was right there and then when the notion of the consumer emerged as a fundamental piece forthe production process. Thanks to this, today it is the most important link in the chain of commerce and the one brands pay most attention to.

The Kennedy speech

Lead us to start shaping the four basic rights all people have as consumers: the right to security, the right to choose, the right to information, the right to be heard. Over time others were added, always seeking the well-being of this important part of trade, such as the right to receive fair and equitable treatment, to be protected, to reparation of damage, to satisfy basic needs and to a healthy environment, without compromising the well-being of present and future generations.

Consumer decisions are a reflection of how we live in society. Given the contingency situation we are currently experiencing worldwide, many changes lie ahead of us in the way we meet our needs and in how we position a product or service. Collective isolation has forced us stop and rethink as consumers about the time we spend in front of the screens and how this affects our mental, physical and emotional health. Since this #DigitalDetox has been having a strong comeback, it is a trend that must be present in our digital strategies to care for the well-being of consumers, but also the ROI of brands. So how do we stay at the forefront without affecting our consumers?

The Pursuit of Happiness

For some time now, the pursuit of having has been drawing a lot of attention. In the context of the pandemic, the importance of mental health and self-care is essential. Beyond creating content filled with smiling faces and paradisiacal environments, recognizing mental and emotional conditions, as well as offering healthy alternatives to our consumers, will be extremey important in the months to come. Managing these topics in social media posts will keep your target audience coming back for your content.

Quality over Quantity

One of the premises of #DigitalDetox is to decrease the hours we spend on social networks, so it is more important than ever to publish quality content that really offers added value to consumers. Although it is relevant to post a flow of publications to position a brand or name, the loyalty of your audience will be greater if they feel they are consuming quality content.

The Ecological Footprint

Part of the consumer's need to experience well-being comes from knowing they are not having a major impact on the environment. Part of having some insight during the #DigitalDetox involves questioning anti-ecological consumption, so reflecting the commitment to the environment is now vital.

We can say that consumer behavior nowadays is more thoughtful, more informed and knows more clearly what it wants, and it is increasingly focusing on well-being. Companies must know how to read their consumers and offer them what they need just how they want it.