Loki Series Launch
3,644 publications in radio, television, Printed Media, online, and social mediaPR | Events | Social media
Premiere Loki as a weekly event in Mexico
The third Marvel Studios production on Disney+ was Loki, a series whose protagonist is an iconic character from the Marvel Cinematic Universe. The launch was intended to exceed the expectations generated after WandaVision and Falcon and the Winter Soldier. Loki’s episodes would air weekly, so the biggest challenge was turning the premiere into a weekly event craved by longtime fans as well as new subscribers.
Position Loki as one of the best Disney+ series
We invited media outlets to participate in all of the launch activities: the regional and global junket, the global press conference and the special screening where journalists, influencers and key opinion leaders enjoyed the first two episodes. This generated mentions and open conversations about the show. Also, to boost visibility on social media, thematic stickers were designed, and kits were given to the media and influencers.
Loki-fever and 3,644 publications on radio, television, print, online, and social media
Exceeding fan expectations, Loki became a trend and a milestone for upcoming Marvel productions for Disney+. The conversation surrounding the premiere of the episodes remained and continued after their release. 3,644 publications were generated on radio, television, Printed Media, online, and social media. Important mentions were published in media such as ADN40, Reforma, Milenio, Estilo DF, Dónde Ir, among others.