TRANSFORMING GROUPE ROCHER IN MEXICO: THREE LEADERS, TWO BRANDS, ONE SHARED VISION
A corporate communications strategy that introduced a new business vision to one of Groupe Rocher's most important global markets.
TRANSFORMING GROUPE ROCHER IN MEXICO: THREE LEADERS, TWO BRANDS, ONE SHARED VISION
A corporate communications strategy that introduced a new business vision to one of Groupe Rocher's most important global markets.
PLANTING THE SEEDS FOR SUCCESS
For Groupe Rocher, the French leader in direct selling, Mexico represents its fifth most important global market due to its strategic impact on the business.
As the company prepared to transform its business model and inaugurate new headquarters that would bring together its sister brands, Yves Rocher and Stanhome, Groupe Rocher partnered with us to develop a communications strategy that would effectively introduce its new corporate vision to the Mexican market.
The objective was to amplify the company's transformation through the voices of Bris Rocher, CEO of Groupe Rocher, along with the managing directors of both brands, positioning the initiative as a milestone for the company's future in Mexico.
RECONNECTING WITH NATURE THROUGH GROUPE ROCHER'S VISION
The event became the cornerstone of our corporate communications strategy. We began by defining Groupe Rocher's storytelling and corporate brand voice, ensuring every touchpoint reflected the company's values and long-term vision.
We then designed a curated exhibition celebrating the heritage of Yves Rocher and Stanhome, creating an immersive experience for attendees.
The event opened with a press conference where the executive leadership team presented the company's transformation and future plans. This was followed by a commemorative cocktail reception designed to showcase the brands' identity while strengthening relationships with journalists and lifestyle influencers.
To extend the impact of the announcement, we coordinated a series of one-on-one executive interviews, allowing each leader to share their vision with Mexico's leading business and lifestyle media.
A CORPORATE TRANSFORMATION THAT CAPTURED THE MEDIA'S ATTENTION
The campaign generated 236 media placements across radio, print, online publications, and social media.
We successfully delivered a landmark corporate event that resulted in 107 editorial placements in some of Mexico's most influential media outlets. Coverage amplified the vision of Bris Rocher, CEO of Groupe Rocher, through publications including Excélsior, La Razón, and Business Insider. Liliana Rodríguez, Managing Director of Yves Rocher Mexico, was featured in outlets such as Expansión and Milenio, while David Sierra, Managing Director of Stanhome, secured coverage in Merca 2.0 and Business Insider.
In addition, we built strong relationships with lifestyle and beauty content creators, generating 129 social media posts from influencers including Lilia Cortés, Esa Martínez, and Jackie García, further expanding the campaign's reach and reinforcing Groupe Rocher's renewed corporate vision.
