3. Establish a periodicity.
It doesn’t matter if you publish weekly, once or twice a month episodes: you have to be consistent. The podcast listeners expect new material with a certain frequency, so maintaining it is vital to avoid losing them. A podcast that isn’t updated regularly is worse than not having a podcast at all.
4. Have access to the necessary technology.
Making a podcast requires very little tools: you can start recording from a smartphone in an adequate space. However, having audio edition, however basic it may be, such as entry and exit cuts and editing of the original audio to keep the most relevant information, will give the podcast greater projection. Today there are technologies for all budgets and for basic, intermediate or advanced users.
5. Show yourself as an expert.
One way to keep a greater number of listeners is by showing the expertise of your business. This is achieved not only by speaking with authority about the most relevant or current issues, but also by having the participation of other experts who promote interesting dialogues for the sector.