Share valuable content: Each channel you use should have a specific goal, so don't recycle your Facebook or Instagram content on LinkedIn. In this social network, learning is valued first, so your content must be relevant to the sector, it should teach something, give tips, provide data, etc.
Attract traffic to your blog: LinkedIn is the perfect network to spread your blog. Entries must be related to your area, provide knowledge, communicate trends, provide information about current issues that are linked to the industry, etc. This will attract people in your niche (professionals, potential customers, partners) to your profile and your website.
Humanize your company and show the best of it: The LinkedIn community values companies that seek a healthy work environment, which is why it’s the best place to share the internal practices that your company is proud of, celebrate its triumphs, show the optimal resolution of obstacles, recognize the work of employees and count their value within the company.
Recruit the best talent: Although it is one of the main functions of LinkedIn, some companies forget or omit it, which is a big mistake because this network allows you to connect with highly trained professionals. In addition, through this platform the company can learn more about the applicants before arranging an interview with them (such as recommendations, experience, level of influence in the niche, common contacts) to optimize the selection process. In addition, posting vacancies on this network is a clear sign of the company's growth.
Consume the content of your sector: It is important to emphasize that LinkedIn is not a network to share content wholesale and only see statistics. The content must be carefully selected and the company must also consume the content of the sector. This will allow you to stay on top of what’s happening in the industry, competitor strategies and trends.
Highlight the values and social commitment of your company: Companies seek alliances with those who share their values. This is decisive when finding partners and making valuable market relationships. Business ties should always strengthen the image of interested businesses, not the other way around. LinkedIn is the perfect network to share the values and how they are practiced inside and outside the company, as well as the actions of corporate social responsibility towards the environment, social causes, etc.
LinkedIn is an introductory letter of a company and the image it projects to its niche. It is a social network that goes beyond advertising and focuses on the value of professional networks and public relations. Using it correctly will undoubtedly bring great benefits to B2B companies.