Transform shopping into an experience, do not let it be just a need met. Solve your clients' problems and go beyond: help them keep in mind your brand essence, so they rely on you when they have a similar purchase need. How? First, you must know your audience perfectly (needs, problems, behavior, preferences, etc.) and also your product —there is nothing worse than not knowing what you offer by heart—. Once you have improved your purchasing processes and made sure they are easy to follow, you can identify what each of your clients need. If their problem is time, solve it; if they need buying advice, offer all the possible information about your services and products.
Customize shopping.. Make your clients feel as well assisted as if they were in a physical store with employees who know perfectly the products and services they are offering. Remember that little details mark a huge difference, so never underestimate the power of personalized cards, wrapping (preferably with recycled materials) or gift cards.
Make e-commerce your best partner and create a whole atmosphere around you. Remember your social networks, newsletters, website, to online store and direct attention must be all aligned, with the same voice, a harmonized image, and, especially, with coherence, thus you will never appeal misleading advertising, because it will only keep potential customers away.