Keys to apply content marketing
Know your target audience: Creating content that is truly attractive and valuable to your audience, the most important thing is knowing your buyer persona and keep their interests and needs in mind. Moreover, it is essential to commit to sharing truthful information so as not to contribute to fake news.
Create an editorial plan: Since you already know what you will be talking about, you should know that this strategy requires a constant and organized effort to create content. An editorial plan that clearly specifies the process of this work, the people responsible, as well as very specifically what, how, when and where it will be published, is a valuable tool. Here, measurable and achievable goals are established.
Choose formats: This should be done according to your target audience and your specific goals. Many times businesses publish their content in every possible media, but this is a common mistake, since your specific public is usually more active only in certain networks. Study your audience and publish interesting content in the places they usually go to.