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The Power of Timing in Communication: How to plan campaigns aligned with the media and cultural agendaIn strategic communication, it’s not all about having a great message. Many times, the difference between making an impact or going unnoticed comes down to something more subtle—but just as decisive: when you choose to communicate.
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Comunica con propósito: integra la sostenibilidad en tu estrategia de marcaHoy, comunicar bien va mucho más allá de tener presencia o visibilidad. Las marcas operan en un entorno donde las audiencias observan, comparan y, sobre todo, esperan coherencia.
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De la data al impacto: Cómo los datos están redefiniendo la estrategia de comunicaciónDurante mucho tiempo, la comunicación se basaba principalmente en la intuición, la creatividad y la experiencia. Factores que siguen siendo valiosos, pero que hoy pueden complementarse con algo igual de poderoso: los datos. Esta combinación abre la puerta a decisiones más claras y estrategias que responden mejor a lo que la audiencia realmente necesita.
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La nueva era del contenido generado por el usuario: ¿cómo aprovecharlo sin perder el control de tu marca?¿Cuándo fue la última vez que confiaste más en la reseña de un desconocido en redes que en la propia publicidad de una marca? Seguramente ayer, ¿cierto? No estás solo: hoy las decisiones de compra se basan más en experiencias reales que en grandes slogans.
Working on a strong personal brand has multiple benefits for a CEO: first, it increases your visibility and reputation, which can translate into greater business opportunities. Plus, it establishes your leadership and authority in the field in which you develop, in order to build trust among your employees, customers and colleagues.
The main professional social network used for personal branding is LinkedIn. Do you know how to create a strong personal brand in this platform? If you don’t have a profile and you’re looking to grow professionally, keep reading. If you already have your account, take note of these seven keys to upgrade your personal brand.
1. Solid presence. Make sure your LinkedIn profile is up to date: detailed information about your work experience, education, and skills. Make sure your profile photo is professional and use an attractive and relevant cover for your business.
2. Relevant and valuable content. Be careful with what you share, do it regularly and make sure that the content is relevant and valuable to establish your experience and knowledge in your field. For example, you can share articles, news, and multimedia content that reflect your interests and career path.
3. Interaction. Interacting with other users on LinkedIn will help you build professional relationships. You can participate in interest group discussions, comment on other users’ posts, and send personalized messages to build connections.
4. Networking. Connecting with other professionals in your area, potential clients, co-workers and opinion leaders, as well as participating in events related to your professional profile is a must to create your personal brand.
5. Authenticity. A personal brand should be authentic and reflect your values and personality. Make sure your posts are honest and transparent, and transmit who you are as a CEO and as a person.
6. Constancy is key to creating a strong personal brand. Simple actions like posting regularly and keeping your profile up to date will help you grow on LinkedIn. Your posts and the tone with which you express yourself must be consistent and reflect your experience and knowledge.
7. Networking. To increase your visibility, take advantage of the connectivity that LinkedIn provides to connect with other professionals in your field. Look for opportunities to collaborate with other thought leaders and companies relevant to your business.