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5 keys to successful multidisciplinary workTo be successful, PR experts should be able to think critically and creatively, as well as being able to draw on a wide variety of disciplines.
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Alpha or Beta?: Do’s and don’ts to become an opinion leader in your industryIn a globalized world, brands must find innovative ways to stand out and attract their consumers’ attention.
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LinkedIn for CEOs: 7 tips to create your personal brandPersonal branding has become a fundamental piece for any professional who wants to stand out in their sector.
Today, we consider podcasts as audio shows with a defined periodicity, available 24/7. It can be played and shared on platforms such as Spotify, iTunes, Google Podcast or YouTube, as well as other apps dedicated exclusively to podcasts. Producing them us very simple and low-cost, and it communicates efficiently in a very organic way. In conclusion, we could say a podcast is a personalized, downloadable radio program with a wide range of topics that you can access anytime and from various platforms.
Why should I consider podcasts in a marketing strategy?
Knowing and following the new digital tools is essential to improve your marketing and podcasting offers great advantages:
● As it is a relatively new digital media, it is very likely that you’ll appear as a recognized expert in your niche.
● Showing the people behind your brand. This is the perfect opportunity to approach your audience with a familiar tone and become part of their regular lives. Podcasting offers the warmth of voice over the coldness of watching a screen with text or photos.
● Enriching your content. Podcasts are ideal for adding valuable information to your strategy, and not only repeating your social media content. Take advantage of it to share additional and high-quality information, with coolness and without losing your seriousness.
● It doesn’t require a large investment. For starters, including a podcast in your marketing strategy will only require basic audio recording equipment and editing skills.
● A big plus with some podcasts is inviting experts on the topics they’re covering. This will not only attract a larger audience but it also encourages networking.
● Podcasting allows you to directly, punctually and humanely answer the questions of your audience. You can establish a much closer and more enriching relationship with your audience.
If inspiration is what you need, we list some podcasts on digital marketing that offer valuable information for all marketers:
● This Old Marketing
● Everyone Hates Marketers
● Perpetual Traffic
● The GaryVee Audio Experience
● Marketing School with Neil Patel & Eric Siu