Top tips for becoming an expert in using AI

26 August 2024 | PR

Public Relations is a space full of evolution and constant innovations that come to change the world; Therefore, it is important to know the tools that will be key to being able to carry out a more efficient and effective work to develop better, more effective and relevant strategies.

We are in an era of hyperconnection thanks to the media and social networks, so Public Relations is called to evolve and communication professionals need more time for more strategic tasks. AI offers tools to make your life more practical and faster, allowing you to focus on ideas and creativity.

Learn about recommendations to be a professional expert in the use of AI!

We know that we are in a world of constant evolution, therefore, it is important to be prepared to move along with new technologies. Today, there are multiple generative artificial intelligence tools useful to perform our tasks in more effective, creative, and robust ways. In Public Relations, it is key to nourish ourselves with knowledge to handle these tools and make our work more efficient.

Generative artificial intelligence can be useful to carry out your professional activities, they can be a great tool to start, when you are adrift on a topic, you can rely on the different AIs for your starting point. In some cases they can be useful for telling stories or obtaining necessary data metrics, analyzing content and news, with the supervision and improvement of writing, creation of images, search for accurate information, etc.

At Kaleidoscopio we are interested in being updated and connected; There is nothing better than having the useful tools to do the best work with our allies. That is why we looked for an expert like Luis GyG, a specialist in communication, tech and business, who gave us the best tools to become experts in the use of AI.

Mastering the use of these technologies can be your best ally to transform your activity as a Public Relations professional

By evolving our way of working and advancing with technology including these artificial intelligences, we can obtain multiple benefits that will make our work easier and more efficient. Here are some of the advantages you can take advantage of Artificial Intelligence:

1. Automate repetitive tasks. In routine activities such as answering emails, you can rely on an Artificial Intelligence tool to ask it to support you in having some predetermined responses ready that you can use constantly.

2. Decrease the time it takes you to perform an activity. You can ask AI to support you in simple processes and speed up your creative process, for example, you can give it the context of a job and ask for a brainstorming session so that you don't start from scratch on a project.

3. Analyze large amounts of information. In the field of Public Relations, you need to research on various topics and always be up to date on everyday and trending topics, however, understanding so much information can be challenging, which is why we suggest relying on AI for this type of task. A tip that we share with you is that, once you have selected your sources of information, you can ask the AI tool for a summary with the most important points of several documents. This way, you will be able to have key information more efficiently.

It's important to consider the following when structuring your prompts:

Intelligences can be an optimal tool in our work and we can use them to our advantage because they help us to perform our daily tasks.

There are more and more technologies that are revolutionizing our way of connecting, working and learning, however, we must not forget that these technologies will not solve our responsibilities in activities, they are a tool that will facilitate access to information and complement our work.

As you saw, it is necessary to adopt new technologies and strategies to transform your activity as a Public Relations professional! This way you will have an innovative offer for your customers, making your campaigns more effective, generating more personalized and relevant experiences for your audiences. Hop on the trends to take it to the next level and subscribe to our blog to stay up to date on these topics.