Why Should I Hire a Public Relations Expert for my Company?

26 July 2022 | PR

Using the appropriate channels to influence the right audience will bring your company measurable and useful results to achieve your goals.

One of the most efficient strategies to position your company or brand in the media and with your target audience are public relations.

Sometimes, when we think about the activities we need to do in order to find leads, public relations are not always at the top of our list. Advertising and trade patterns are usually the most used resources for this purpose; however, public relations could be an even more complete strategy when it comes to communication. But why?

Well, in the first place, when you have a public relations strategy you have also coherence regarding the messages you seek to promote about a brand or company, and from here it is possible to create a global identity, from corporate image to external communication.

The main advantages of public relations

The main advantages of public relations over another kind of communication strategies are, on the one hand, positioning a brand, company or even a relevant topic in media. In contrast to paid advertising, this kind of positioning has a much more organic growth within the interested environment, the target audience and opinion leaders, where potential customers can be found. It also sets off other advantages, such as credibility, recognition and loyalty.

Credibility and recognition consist in showing a human face, but also in communicating effectively the essence of a brand by positioning relevant topics in the media presenting the company as an expert and authorized voice. This sort of strategies allow the company to demonstrate its knowledge and expertise, which is priceless when it comes to being recognized among the competition, since it shows much more than the brand positioning than what advertising allows. Likewise, it creates an atmosphere where potential customers are positively influenced in the topic in which the brand has been mentioned as an expert. Without the slightest doubt, this could bring important business opportunities.

Maintaining the coherence in our messages allows us to create loyalty with the audience we are interested in. On the one hand, it transmits reliability and seriousness to the audience, as it minimizes the contradictions that might emerge when we do not have a planned communication strategy. On the other hand, public relations are really helpful when it comes to managing crisis. Many scandals involving recognized brands could have been avoided with a successful, positive and effective communication strategy during an eventuality, instead of taking the wrongful decision of trying to hide the problem behind an inappropriate response through messages that do not express the values of the brand and do not present possible solutions to the problem. In the face of the crisis, an effective communication strategy is vital.

In addition to these advantages, public relations will help you empower your company or brand with the right strategies according to your business, budget and specific needs, which is reflected in a greater investment return compared to other communication strategies.

Are we saying you should not consider advertising guidelines? Quite the opposite, public relations are a complement to communication strategies that you must consider in order to give your company more visibility.

Storytelling as a strong and efficient resource

Public relations strategies for 2020 count on storytelling as a strong and efficient resource and, contrary to what public relations were consider in the past, today they are a set of resources and diverse activities that work at the same time to create an atmosphere of trust, as traditional advertising has lost its power to persuade, especially among the younger generations.

We are convinced that the new way of working with public relations, facing the challenges and the paradigm of XXI century media, such as social networks, blogs, and influencers, is the best manner to communicate the values and advantages of a brand or company looking further ahead.