However, with the advent of social networks it was said that his end was near. But... the rise of social networks began in 2010, so why are we still talking about email marketing in 2022? It’s simple: emails have become essential in people’s lives, regardless of generational issues or occupations. In 2022, more than 4 billion people around the world use email. To gauge its reach, let’s think about Facebook, the social network with the most users: it has 2.2 billion, according to Statista.
Emails probably give us the most relevant notifications in our everyday, since it requires us to stop and read, unlike the infinite scrolling of Tik Tok or Instagram. There’s an awareness and a natural disposition of people to pay attention. Its value lies in its accessibility and simplicity, which makes it an essential.
So, email marketing is not only far from dying, but it is still a powerful tool in these times. In addition, it remains as one of the safest digital media, which is why it is usually out of preventive measures such as digital detox, which seeks to lower stress and anxiety levels caused mainly by social media.