Customer service as an added value
It is not a surprise that, in the face of uncertainty, people have greater control of their expenses. This does not necessarily mean that people have stopped buying but that they are being much more cautious in their purchases: they analyze if their spending is essential and they compare prices. One way to benefit from this is by offering exceptional customer service. In many cases, customer service can tip the balance of the purchase decision in our favor, especially when most of our interactions are done through a screen and we lack the human component.
Today more than ever, it is essential to take the client from point A to B in a simple way, with just a few steps and giving them the possibility of getting help if required. In the case of e-commerce, platforms must be secure in processing payments, products should be displayed in a logical and simple way, and have up-to-date and adequate descriptions.