2022 Claims for a Technological, But No Less Human, Marketing Partner

10 May 2022 | Marketing

Marketing is going through a time when doors are being opened in all areas of the market —even the most traditional ones— and digitalization provides a friendly, effective, measurable, and attractive way to grow businesses.

Thereby, marketing professionals have an obligation to keep abreast of technological progress to enrich and streamline their work. Here are some of the must-see digital tools for marketing.

Is Technology an Ally for People or Their Replacement?

When talking about technology, the approach tends to focus on its benefits or risks; however, the search for a balance in its use should be approached in order to take advantage of its benefits and reduce its risks to the maximum. To do so, we need to ask ourselves: what is the purpose of technology? Well, its main objective is to help fulfill human needs to improve their life quality.

In other words, technology is a means that should benefit those who use it. However, sometimes the abuse or mishandling of it can harm people in terms of their mental, emotional, or physical health. Therefore, it is important to emphasize that technology is a tool, not a substitute for people, who act with invaluable values and cognitive abilities.

In marketing this means that the best tools —measurement, management, organization, and design— will only bring great benefits to the company if they are used by professionals who are distinguished by their values, creativity, and experience.

Future demands balanced marketing between technology and human warmth

We know holiday season is just beginning, but for marketers it’s time to start thinking about 2022. A year that demands to go beyond the lessons left by the lock-down by Covid-19, that is, to move to the next level in the analysis of the behavior of consumers, their interests, and new needs, all by the hand of technology.

Marketing for 2022 focuses on improving the shopping experience through technology and knowledge of new consumer habits, for example:

Environmental awareness: It is necessary to think about the ecological footprint of the company and its commitment to reduce it, because this will be a decisive factor for the consumer population.
Voice search (Siri, Alexa, Cortana, and Google Assistant): SEO optimization must make its way to voice search. This is not only beneficial for positioning, but also for the inclusion of people with disabilities.
Sense of community: Social networks are positioned as one of the pillars within digital marketing and a strategy that generates a sense of community through engagement by content made by users (beyond influencers) is required.
Human factor: Although a priority of marketing is the speed and agility of e-commerce, we also seek the warmth of being served by people —when required— and that the shopping experience is not generic, but personalized and emotional.

Tools for Community Management

Hootsuite: A must-have tool for those who manage social networks since it allows to have control of different accounts and social networks in the same site. Ideal for planning and programming.
Creator Studio: Perfect for managing Facebook and Instagram on one site, with control and filtered organization of all posts.
SocialBro: Ideal for analyzing Twitter’s audience. It offers valuable data for creating and optimizing social media strategies.
Visme: A complete and simple to use design tool. It offers the advantage of customizing color palettes and adding audio and motion. For instant content creation.

Customer Relationship Management (CRM) Tools

Hubspot CRM: It is characterized by the large number of tools within its interface and by having a free version. The entire end-to-end sales process can be efficiently managed and measured.
Salesforce: Provides management with cloud storage, which is beneficial for accessing data on any device. Its suitability to large and medium enterprises, and its accompaniment of real-time sales are a bonus.
Zoho: An ideal tool for omnichannel campaigns since it allows the integration of different support channels to offer a standardize and efficient experience.

Search Engine Optimization (SEO) Tools

Google Analytics: Although it is a basic for any professional SEO, it should not be left aside, on the contrary, it is necessary to take advantage of it. You cannot ask more from this tool; it is free and has endless benefits to know who your customers are and how do they behave.
Ubersuggest: Lets you know keywords by niche, country, positioning difficulty and budget. Simple and complete tool for the positioning of your blog.